“This cozy sweater will help anyone get through the long winter ahead,” reads the Vogue caption.
I have so many things to say about this $2,595 Proenza Schouler knit sweater that Vogue put on their 2011 Holiday Gift List. First of all, who the hell at Vogue would be caught dead in a stoner hoodie? OK, I get that it is designer, but that does that mean they’d also walk around in public wearing just anything Maison Martin Margiela has designed? I highly doubt it.
Second of all, I’m dying over the fact that the headline is “baja fresh.” Are the editors aware that this is also the name of a Mexican chain restaurant in California? I literally got a burrito from Baja Fresh a week ago before my flight at LAX. For some reason, I’m finding the juxtaposition between sub-par airport food and the Vogue Gift Guide to be utterly hilarious.
OK, OK, I guess the editors at Vogue actually know something after all, because the Proenza Schouler sweater is actually sold out everywhere. If this is not the weirdest reification of BoBo couture I’ve seen to date, then I don’t know what is.