With London Fashion Week in full swing, UK favorite Topshop is debuting their spring collection in an incredibly user-friendly format: the show is not only streaming live, but fans of the brand can shop 6 pieces from the line while they watch. This front-row digital experience is made even better by the fact that the products ship in 6 weeks (unlike most off-the-runway pre-orders which don’t ship until spring) and that you can customize the color of the items you order from the show. Also, all the makeup used will be available on Topshop.com and ready to ship in 48 hours. Oh, and you can download all the music from the show instantly via iTunes. Thank you, Sir Philip Green!
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