As we told you last week, Burberry is basically one-upping the rest of the world by using the iPhone 5s before everyone else. Since Friday, the tech-savvy brand has been uploading pics on all their social media platforms (Facebook, Instagram and Twitter,) to give fashion fans a sneak peek at their Spring 2014 collection. Basically all the pictures look very ethereal, and we hate that word but there’s really no better way to describe them. Each picture shot with iPhone5s uses the new iSight camera technology to auto-stabilize images and immediately correct exposure, even on real-time panorama shots. Not that we’re entirely sure what this means, but from what we can tell, the collection includes lots of lace, jewels, and bejeweled lace. Oh and every single pic is cast in some pinkish shadow, so we know that should be a big color.
But of course, Burberry has some more plans in the works, besides using the latest and most advanced Apple technology. You can shop the 6 new Spring/Summer 2014 nail polishes and made to order pieces from the runway right after the show. All you have to do is watch and then click on over to Burberry to start shopping. Easier than figuring out what exactly the iSight camera does, right?
[Photo Credit: Burberry]