Topshop Unique has its name for a reason. Last season, the British fashion brand teamed up with Google to make the most interactive runway show ever. And they definitely have some interesting plans in the works for this go-round. Topshop is giving beauty fans the chance to shop next season’s makeup collection as it debuts on the runway. You can buy pieces selected by Topshop Beauty Consultant Hannah Murray, and it all comes in a limited edition makeup bag inspired by the new collection. All you have to do is watch the live stream, because that’s where the products are available to shop.
If you’re not feeling the beauty, just watch the livestream now for some guaranteed coolness. Topshop is like the mother of high street fashion.
[Photo Credit: Topshop]