We Got Schooled On Back-To-School By Crewcuts Head Designer Jenny Cooper

September 5, 2014 by Jeanine Edwards
shefinds | Style
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Confession: yesterday marked my daughter’s first day as a first grader and she didn’t wear anything new. Truth is, we haven’t even been back-to-school shopping yet. And considering it’s close to 90 degrees out, I don’t feel bad at all. Her summer clothes will work just fine for another week or two.

But even I will admit that I can’t put off back-to-school shopping for much longer. That’s why I couldn’t pass up the opportunity to chat up Jenny Cooper, the head designer behind J. Crew’s cult childrenswear collection, Crewcuts. If I could dress my daughter in only one brand, this would probably be the one, which is why I totally trust Jenny to give it to me straight on this year’s biggest trends for kids, plus her tricks to getting little one’s ready in the morning. Here’s what she had to say:

SHEfinds: What back-to-school trends should parents be on the lookout for this fall?

Jenny Cooper: Sporty details like side stripes and re-interpretations of our favorite sweats will be very popular. I also love our vintage leopard print for girls and our zip pocket sweat pants for boys with a cool, slouchy fit.


SF: Tell us about the design process that goes into the Crewcuts collection.

JC: The clothes are always so stylish and on-trend, but also practical and functional because we give equal weight to both. Both look and function are non-negotiables.

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SF: Is there a product (or products) that are so popular every year you keep bringing them back?

JC: There are several, but we usually try to re-invent them every season. We have a tee shirt with a flower on it for girls and our slim fit chinos for boys will probably never go out of style.

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SF: Do you remember your favorite first day of school outfit?

JC: I seem to remember a pair of burgundy hand-me-down Toughskins that I really loved.

SF: What’s your #1 tip to parents for dressing their children in the morning?

JC: Work with what they like, but talk around it so you’re both OK with it. If he wants to dress like a superhero find him jeans in bright blue and a bright red t-shirt and help him draw a superhero insignia on the front. If she wants to wear her Halloween princess costume to school give her a sweet tulle skirt and a cool graphic tee that will still make her feel like a princess. And Puma high tops! No one wants to argue over outfits in the morning so I try to make it fun and let them think they are getting what they want.

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Click through the slideshow to shop Jenny’s back-to-school picks for fall from the latest Crewcuts collection. And be sure to Insta a pic of your child rocking his/her Crewcuts clothes during the month of September. For each Instagram photo tagged using #crewcuts, J. Crew will donate one book to a classroom in need thanks to their partnership with Click here to view mine!

For more back-to-school shopping tips, check out our guide to trends for boys, trends for girls and this year’s best backpacks.

[Photos: J. Crew]


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Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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