Yesterday, we updated you on the ongoing saga that is H&M’s e-commerce launch (or lack there of), and shortly after, our friends at GLAM reached out to the Swedish retailer via Twitter:
H&M has been pretty hush hush about the whole thing, so I don’t think anyone expected a reply. But we were wrong:
Holy cow! Finally, and for the first-time ever, a confirmed official launch date from the company. Let the countdown begin!
But wait… the Tweet was deleted by this morning. Why you gotta play with a girl’s emotions like that!?
UPDATE: Glam sent us confirmation of the Tweet. We could not see it on their feed at first, but it is there.