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Style

Web Site Review: Browse Goods and Black Dog Air

March 21, 2007 by SheFindsErin
shefinds | Style

Online shopping is the greatest invention since the wheel: we spent $100 billion online last year to prove it. But browsing through page after page of listings can seem a little sterile. Enter two new Amazon-powered sites, Browse Goods and Black Dog Air, that put a bit of a human element back into online shopping utilizing — of all things — more technology.


If you love the ease of online shopping but miss trawling the aisles for that perfect find, Browse Goods is for you. The opening screen looks like an overhead layout of a department store, broken down into shoes, watches, men’s and women’s categories. Zoom in a step a la Google Maps, and get a more detailed view: the women’s shoe department breaks out into Sandals, Pumps, Boots, Athletic and more where you can scroll over thousands of tiny thumbnails to get the price and buying info. Browse Goods is great if you have a general style in mind and don’t mind meandering through lots of no’s to find your perfect yes.

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Black Dog Air breaks down Amazon’s massive book, movie and music selection. The home page shows you a category — I started off in Movies — and then breaks it down like a family tree. I chose the Comedy subfolder, then The Devil Wears Prada. Clicking on the movie box icon lets me see what other Devil fans have also purchased. It’s like a built-in recommendation list customized to my tastes.

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