Why it's great: Those of us lucky enough to live near franchises of this fantastic department store know it for its cheap-but-chic takes on trendy clothing for men, women and children. Affordable shoes, handbags, outerwear, lingerie and jewelry make this a one stop shop for people who want to look like they just stepped out of the pages of a fashion magazine, but who aren't quite on a Vogue or Elle budget.
Unfortunately, if you don't live near a physical H&M, you're out of luck. There are plenty of tempting goodies on the store's website, but the ability to purchase H&M wares isn't one of them.
What you get: While you can't add that $29 sequined sheath to your online shopping cart, you can find out when it and other holiday looks hit store shelves. You can also watch a ton of H&M-centric videos: check out the current collection in the Divided Young Trend montage, drool over affordable and wearable specialty lines from designers like Roberto Cavalli, or take tours of the world's fashion capitols with H&M spokesmodels. Page through an online copy of H&M Magazine or, perhaps most frustrating of all, create a virtual model in the dressing room application and try on the all the fab clothes you can't purchase. You can even buy a Sims 2 H&M Fashion Stuff video game package that allows simulated you to dress in H&M gear.
For a company that's so techno-savvy, it's amazing that only a few lucky countries, including Austria, Denmark, Sweden and the Netherlands, get access to online shopping and shipping. According to the Shop H&M portion of the site, there aren't plans to expand online shopping access to the U.S., but the site encourages us to "pay a quick visit to this site from time to time" to keep up with what's going on with H&M stateside.