The SheFinds audience (aka you) gets bigger every month.
You like us you really like us!: In December ’06 almost 300K people visited the site. Back in December ’05 a mere (!) 150K people paid us a visit. However, no matter how big we get, we never want to lose our grip on why you grace us with your eyeballs. We’re a small company and we’d love to hear what you like, what you loathe and what you’d wish we’d do more. Do you want us to write more articles about fashion? About solutions? About beauty?
In the next few weeks we’ll launch a new and improved SheFindsMom for all those hip moms and kids. Are there other SheFinds spin-offs you’d like to see?
A girl’s gotta eat aka how we make money: SheFinds is supported by a combination of advertisers and commission relationships with a wide selection of retailers. We like to call our model retail placement. Email and blog entries are written by independent writers and links to buy are inserted by a producer after the editorial is approved. Writers are not told what to choose by a retailer, however should you purchase an item via a SheFinds newsletter or blog entry, we will often receive a small commission on the sale. This revenue share is what keeps SheFinds free for you. So make a note, if you’re ever going to buy something from a retailer we promote click through a link to that retailer on SheFinds first.
Email advertising relationships are labeled “Sponsored Post,” â€œFeatured Link,â€ â€œCustom Mailâ€ or â€œFriend of SheFinds.â€ Advertisers also pay for those lovely ad banners you see at the top and sides of this page (so go click on them). SaleThursday email participants pay a placement fee to cover production and mailing costs.
On Mondays, Wednesdays and Fridays we may (not always) send out custom mails or advertorials. On Thursdays you get SaleThursday — a newsletter packed with discounts exclusively for SheFinds subscribers.
The blog (what you’re reading now) is updated every weekday….sometimes on the weekends if we’ve got something to say.
Who’s behind SheFinds? I’m Michelle Madhok and I started SheFinds in 2004 to help busy women shop the web. I came up with the idea after spending 5 years at AOL overseeing content for the women’s audience. I noticed that a lot of women started to give up on their looks when we/they get busy. Who has time to read that 14 lb Vogue or wait in line at Macy’s? Not me and probably not you. You can read more about my background (and see a fab airbrushed photo!) on our About page. See what the press has to say about us here and if you’re really having a slow day you can kill some time looking at my wedding photos.
Natasha, our tireless Managing Editor, is the downtown to my uptown (meaning she stays out late while I fall asleep at 10:30 PM).
We are based in NYC, but I don’t want SheFinds to be too New York so we hire writers and editors from across the country. Suzelle gives her perspective from Cleveland, Kathy and Erin write reviews in Chicago, Courtney logs in from Oregon and we have another rotating cast of 5-6 stringers in everywhere from South Carolina to Queens.
So once again — thanks for all your support — now go tell us what you want to see in ’07!