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What Actually Sold On Black Friday: A Guide To The Year's Bestsellers

November 29, 2012 by Justine Schwartz
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As you can tell from our ongoing (and incessant) coverage of Black Friday, it’s kind of a big day. Wait, scratch that – it’s not just a day anymore, it’s an entire season. Every retailer on the planet gears up by slashing prices, flooding your inbox with sale reminders, and switching up discount codes and percents off every day from Thanksgiving to Cyber Monday. It’s a whirlwind.

But when the dust settles, and sales projections become reality, we can really determine what the hottest gifts of the season are. We conducted our own research in to what our readers bought through this site, as well as some industry reports – including this one from WWD, which cited tech items like smart phones, Xbox 360 and Playstation 3, as well as apparel and accessories like Rampage boots, cashmere sweaters, and Nike Air Max as taking the lead this record-breaking sales year.

We compiled the bestselling gifts in our slideshow above – click through to find out if items from your wish list or gift lists are on it. Quantities for some may be limited, so act fast.

For more Black Friday Sales still happening, check out Shopbop’s end of season sale, Net-A-Porter’s seasonal sale, and Kate Spade on Gilt.

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