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What To Expect From Three New Models-Turned-Designers: Agyness, Coco and Stam

March 2, 2010 by Eileen Conlan
shefinds | Style

Turns out, every single thing Kate Moss does soon turns into a trend, whether she’s rocking the gray hair or designing clothes for Topshop and handbags for Longchamp. Case in point: models are now eschewing the runways to create their own collections. Let’s take a look at the three models who are stealing the design spotlight these days (sorry Project Runway):


Who: Jessica Stam. At only 23, she’s perhaps the most widely-known of the three, Marc Jacobs named his best-selling “Stam” bag after her in 2005. Appeared in Vogue 20 times, she’s also been the face of Dior, Bvlgari and H&M, and even dated DJ AM.

Signature style: Being ahead of the curve.

Designed: Stam is coupling with Rachel Roy to create a few pieces for her next Rachel Rachel Roy collection for Macy’s, due out in October.

What to expect:

If Rachel Rachel Roy’s current Macy’s collection is any indication, the upcoming collaboration will include fashion forward pieces for less, like this on-trend putty colored handbag ($50.99) and this Rachel Rachel Roy detached rib chain cardigan ($111) that looks like something off the runway.


Who: Agyness Deyn At 27, she’s been cited as muse to Burberry’s Christopher Bailey, has been the face of Blugirl, Giorgio Armani, Burberry The Beat, and has walked in countless shows, from Oscar de la Renta to Anna Sui. Number of appearances in Vogue: 22.

Signature style: Her cropped blonde hair always stands out from the pack–clothing-wise, she’s punk rock hipster all the way–hardly ever seen without a leather jacket, a neon pair of sunglasses  or a pair of Converse in her downtime.

Designed: 11 pieces for Barneys Japan, including leggings, tops and jackets. What to expect:

The peek at her collection to hit Japanese stores later this week is a bit surprising–we’re wondering where her signature punky style is hiding, but we’ll have to wait ’til it comes out to judge.


Who: Coco Rocha. The 21 year-old has appeared in Vogue 31 times, and is known for her pouty smile and fierce runway walk. She and Jessica Stam, both Canadians, are friends. Perhaps they conspired to launch their lines at the same time to generate more press?

Signature style: Dramatic.

Designed: Her own independent line, named Rococo. If the first photo of her new  line is any indication, (seen at left) it’ll include Wonder Woman-like gowns that rival the one she debuted at the Grammy Awards. We bet she’ll debut more pieces on her blog, Oh So Coco.

See more celebrity fashions, and check out today’s online sample sale calendar to snag some great discounts.

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