What To Pack So You Fit In At SXSW: 7 Absolute Essentials For First-Timers

March 8, 2013 by Jeanine Edwards
shefinds | Style
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Heading down to Austin for SXSW (South by Southwest, for the unfamiliar)? Trust us, it’s not for the uninitiated. Yes, there will be lots of networking and idea sharing going on, but the fashion is on a whole other level. Luckily, we’re here to guide you before your plane takes off.

So let’s get started. The #1 thing you shouldn’t go to SXSW without? Business cards, obviously! After that, the key is simply fitting in. Business casual? No. Preppy? Absolutely not. Hipster? Ding! Click through the slideshow for seven must-haves for blending in at SXSW.


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Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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