Heading down to Austin for SXSW (South by Southwest, for the unfamiliar)? Trust us, it’s not for the uninitiated. Yes, there will be lots of networking and idea sharing going on, but the fashion is on a whole other level. Luckily, we’re here to guide you before your plane takes off.
So let’s get started. The #1 thing you shouldn’t go to SXSW without? Business cards, obviously! After that, the key is simply fitting in. Business casual? No. Preppy? Absolutely not. Hipster? Ding! Click through the slideshow for seven must-haves for blending in at SXSW.
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