What's So Special About This Limited Edition Dress Line? Topshop Explains.
March 8, 2012
I recently came across this selection of dresses on Topshop, which were labeled as “Limited Edition” and carried slightly higher price tags than the usual Topshop frock. Curious about what made this batch so special, I reached out to Topshop to get the scoop:
Brittany Weeden, a rep for the retailer, did a little digging for us and found out that, “collection is for the red carpet fashionista,” although there really is something for everyone: “Each dress is designed with a different customer in mind so that the collection has a more eclectic feel.” It is made in limited quantities at a higher price point, to appeal to a more trend-savvy shopper who wants to stand out from the pack.
” We use luxury fabrics and heavy and intricate embellishments to ensure that each piece has a “standout” quality,” Weeden explained. “There are 5 collections a year and they are designed by our dresses designer Holly Wright.”
Very interesting! We especially like the idea of splurging on a dress for spring that not every girl in New York will have, so this line is a #Win.
It’s to dress up and wear as your evening dress, or for a more funky, unique look, can be styled with leggings, tops underneath, belts, layers to create a more street-style outfit.