beauty

We're Calling It Now: "Creamy" Body Washes Are The Next Big Thing In Beauty

November 14, 2016 by Jeanine Edwards
shefinds | beauty

As someone who is completely obsessive about moisturizing, I’m always looking for the latest, greatest product that will ward off dry skin. I’ve been fanatical about body oil for a while, but the newest trend in body care that’s caught my attention is creamy body wash.

Many of the most popular body washes these days are gels, but the truth is they can be too drying. Enter creamy body washes which are thicker because they’re fortified with moisturizing ingredients that can all but eliminate the need lotion post-shower. Pretty impressive, right?

“Customers want more from their shower and are actively searching for products that do more than just clean the skin,” says Judy Phillips, Global Senior Innovation Manager for Soap & Glory, the British beauty lifestyle brand. “Busy girls don’t always have the time to moisturize after they wash so they need a product that can multitask. The new creamy shower gels on the market like the Soap & Glory Clean on Me creamy clarifying shower gel, have built-in body lotions which are designed to do just that provide blissfully clean skin that is super-soft.”

Soyoung Kang, Senior Vice President of Brand Development at Bath & Body Works agrees. “The world is faster and people are busier than ever, so products need to do double and even triple duty.  Our new Creamy Body Wash leaves skin cleansed, softly fragranced, and is clinically proven to moisturize with just one shower!” she says.

So whether you’re looking to cut time off your morning routine or just love the idea of indulging your skin with products that pack a serious moisturizing punch, get on the creamy body wash bandwagon. Your crazy soft and smooth skin will thank you.

Be sure to check out the best drugstore beauty products and the one thing you should never do if you want white teeth.

Author:

Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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