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Style

What's the BZZ?

December 15, 2004 by
shefinds | Style

There’s been a lot of talk lately about friends selling friends – otherwise known as buzz/word-of-mouth marketing .

[url=http://www.adrants.com/2004/12/not-so-hidden-persuaders.php]adrants writes:[/url]”Five years from now as you flip through your mental Rolodex of brands deciding which product to pitch your friend, it won’t be too surprising when your friend shoots back with, “Oh, but you’ve gotta check this thing out!”

This past weekend’s [url=http://www.nytimes.com/2004/12/05/magazine/05BUZZ.html?ex=1259989200&en=6dc3f3878659a642&ei=5090&partner=rssuserland]New York Time Magazine[/url] contained an article on the growth of and featured Boston’s BzzAgent which recruits “agents” to promote products through personal networks. Aparently they caused people nationwide to push packages of Al Fresco chicken sausage for their hosts to throw on the grill.

I’m a member of BzzAgent and I’ve gotten some fab free stuff. Just a couple of months ago I got boyfriend a [url=http://www.johnstonmurphy.com/catalog_listing.aspx?CNAME=Footwear&SNAME=Lite]free pair of The Johnston and Murphy LiTe shoes[/url] that are now his favorites. Yes shoes valued at $150 for FREE.

I figure it’s the same as sampling. If I get something I like, I tell my friends and my SheFinds subscribers. Join [url=http://www2.bzzagent.com/MemberEdit.do]bzzagent.com[/url] and start getting your own freebies.

BTW – there’s a reason I didn’t tell you about [url=http://www.health.ri.gov/media/030912a.php]Al Fresco chicken sausage[/url]. Always do your research before you promote a product!

 

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