Shop

White's On Sale All Over The Place, No Matter What Your Stance On Wearing It After Labor Day

September 2, 2011 by Eileen Conlan
shefinds | Shop
view slideshow

Personally, I don’t believe in not wearing white after Labor Day.

In fact, to me, it’s an antiquated rule with its roots in snobbery and class-ism and has only lasted this long because it’s a retail conspiracy theory…

The “No White After Labor Day” rule started in the late 1800s as a way to tell the difference between the emerging middle class and nouveau riche from the upper, old money classes. Do we really still need to abide by it? There’s a lot of cute fall stuff that’s white-ish, people.

These days, by getting consumers to believe this outdated, so-called rule, retailers can jack prices up again for white and light colored clothing again in the spring. White is a classic color–just like black, navy, gray, camel and khaki. If there was no “rule,” you’d never have to go out and buy new white things again. Unless, of course, it’s stained. (Guilty!)

To me, literally nothing is more chic than a white winter coat. Yes, it’s costly to maintain, but any piece of clothing that makes you think twice before inhaling a chili dog is okay in my book. I love when celebs like Sarah Jessica Parker “break the rule” and wear white jeans with booties mid-winter, while everyone else is swaddled in soul-crushing black.

For those of you who are staunch conservatives on this topic, I’m not going to try to change your mind (even though we’ve done away with lots of other antiquated rules, like pantyhose and girdles, to name a few. I will only say this: the seasons, turn, turn, turn, as The Byrds sang. You’ll be wearing white again soon enough, so you might as well get it while it’s on sale at J.Crew.

Our hard-working editors have spent hours curating shopping guides of the best of fall–from the best skinny jeans and desert booties to the best designer wallets, iPad cases, chain strap bags and bright handbags.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

These $20 Slippers Are Selling Out Like Crazy Because They Look Just Like UGG!

December 6, 2018 by Jessica Harrington
What a great find!

beauty

Here's Every Holiday Beauty Launch That NEEDS To Be On Your Radar

December 1, 2018 by SHEfinds Editors
They're already on our wish lists!

Fashion

The New Boot Trend That’s Going To Be Everywhere This Winter--It’s SO Comfy!

November 30, 2018 by Jessica Harrington
We want every pair!

Fashion

We Found The Best-Selling Shapewear On Amazon--& The Reviews Will Blow You Away!

November 29, 2018 by Jessica Harrington
It's their best-seller!

Fashion

You Need To Order This $17 Top From Madewell Before The Price Goes Back Up!

November 27, 2018 by Jessica Harrington
Hurry before it sells out!

Fashion

The One Styling Trick You Need This Winter To Make You Look 10 Years Younger

November 24, 2018 by Jessica Harrington
It's so simple!
LOAD MORE
+
LOAD MORE POSTS