White's On Sale All Over The Place, No Matter What Your Stance On Wearing It After Labor Day

September 2, 2011 by Eileen Conlan
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Personally, I don’t believe in not wearing white after Labor Day.

In fact, to me, it’s an antiquated rule with its roots in snobbery and class-ism and has only lasted this long because it’s a retail conspiracy theory…

The “No White After Labor Day” rule started in the late 1800s as a way to tell the difference between the emerging middle class and nouveau riche from the upper, old money classes. Do we really still need to abide by it? There’s a lot of cute fall stuff that’s white-ish, people.

These days, by getting consumers to believe this outdated, so-called rule, retailers can jack prices up again for white and light colored clothing again in the spring. White is a classic color–just like black, navy, gray, camel and khaki. If there was no “rule,” you’d never have to go out and buy new white things again. Unless, of course, it’s stained. (Guilty!)

To me, literally nothing is more chic than a white winter coat. Yes, it’s costly to maintain, but any piece of clothing that makes you think twice before inhaling a chili dog is okay in my book. I love when celebs like Sarah Jessica Parker “break the rule” and wear white jeans with booties mid-winter, while everyone else is swaddled in soul-crushing black.

For those of you who are staunch conservatives on this topic, I’m not going to try to change your mind (even though we’ve done away with lots of other antiquated rules, like pantyhose and girdles, to name a few. I will only say this: the seasons, turn, turn, turn, as The Byrds sang. You’ll be wearing white again soon enough, so you might as well get it while it’s on sale at J.Crew.

Our hard-working editors have spent hours curating shopping guides of the best of fall–from the best skinny jeans and desert booties to the best designer wallets, iPad cases, chain strap bags and bright handbags.


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