Thanks So Much, GOOP, For Making Us Look Better In These Stressful Times

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October 15, 2008

In these uncertain times, everyone is looking for a voice of reason, someone to tell you how to make life simple and easy. Who knew it might be Gwyneth Paltrow? The Oscar-winning actress has launched her own lifestyle site, GOOP by Gwyneth Paltrow. Each of the individual sections (Make, Go, Get, Do, Be and See) comes complete with an essay written by the star herself on how to live your best life.

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The first newsletter gives three looks for busy moms to be comfortable and look stylish – and, of course, as the face of Tod’s, some of their products are featured. The most cost-effective things listed in this newsletter are an American Apparel Unisex Tri-Blend Tank Top ($19) and some cute Uniqlo pieces (not available online).  Then it goes up from there, from the Grey Ant Welt Jean in Navy ($286) all the way up to a Tod’s Cashmere Trench ($1995, also not available online). Not only are the pieces mostly out of reach, but there’s no suggestion on exactly where to purchase these time-saving pieces.

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I guess as the site progresses it might develop a little more, but other than the personal essays from the star, I think GOOP is…well, a little goop-y.

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Gwyneth has also shown up in Tod's short film, 'Pashmy Dream', directed by Dennis Hopper about the sporty new Pashmy Bag ($1125) – which causes some drama in the story above.

 



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