Why Is Everyone On Instagram Wearing This Red Dress?

June 3, 2016 by Justine Schwartz
shefinds | Style

If you get shopping FOMO (fear of missing out on a really great find), you should know that there is a red dress that everyone on Instagram plus Solange Knowles is freaking out about right now. Even the Wall Street Journal is hip to it.

Which dress? Milly’s Selena dress. It’s EVERYWHERE on social media–and only left in two sizes at Shopbop:

Milly Cady Selena Dress ($485)

Why is everyone freaking out? They just are. The designer told the WSJ that she posted this pic after her runway show last fall asking “which is your fave?” The answer was overwhelmingly the red Selena:

A few days later, Solange Knowles called for one of the dresses, and Michelle knew she had a winner. She immediately sprang in to action and put a rush on the manufacturing of the dress.

It started to be known as “THAT DRESS” on the designer’s Instagram–and her followers couldn’t get enough:

Once it hit the market, all the style bloggers started snatching them up and posting pics:

So–will you get one?

[Photo: Milly Instagram, Simone Boyce Instagram, West Village Wasp Instagram, Mary Orton Instagram]



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Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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