Style

Why Is Everyone On Instagram Wearing This Red Dress?

June 3, 2016 by Justine Schwartz
shefinds | Style

If you get shopping FOMO (fear of missing out on a really great find), you should know that there is a red dress that everyone on Instagram plus Solange Knowles is freaking out about right now. Even the Wall Street Journal is hip to it.

Which dress? Milly’s Selena dress. It’s EVERYWHERE on social media–and only left in two sizes at Shopbop:

Milly Cady Selena Dress ($485)

Why is everyone freaking out? They just are. The designer told the WSJ that she posted this pic after her runway show last fall asking “which is your fave?” The answer was overwhelmingly the red Selena:

A few days later, Solange Knowles called for one of the dresses, and Michelle knew she had a winner. She immediately sprang in to action and put a rush on the manufacturing of the dress.

It started to be known as “THAT DRESS” on the designer’s Instagram–and her followers couldn’t get enough:

Once it hit the market, all the style bloggers started snatching them up and posting pics:

So–will you get one?

[Photo: Milly Instagram, Simone Boyce Instagram, West Village Wasp Instagram, Mary Orton Instagram]

 

Tags:

dresses, News

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

This $17 Camisole Is The Perfect Layering Piece--Get Yours While It's On Sale Now

As much as I love summer dresses and winter sweaters, ...

Fashion

The SOKO Jewelry x Reformation Capsule Collection Is Here--And It Won't Last Long

In the market for jewelry that gives off that California-...

Fashion

Psst! Nordstrom Has A Really Cute Top On Sale For Just $8.99 Right Now

If you shop with any regularity, then you know it'...

Shop

Once And For All, Here's How To Prevent Sweaters From Pilling #SheFinds Solutions

We all like to break out those cozy sweaters when ...

Fashion

Embrace Your Inner French Girl And Score This Must-Have Striped Top For Just $23

When it comes to building an enviably cool French girl-...

Fashion

This Twist Front Top Is The Flattering Fall Essential Every Woman *Needs* In Her Wardrobe

The silver lining of summer winding down? Fall fashion, of ...

Fashion

This Is The Cute And Flirty Little Black Dress That's Missing From Your Closet

When it comes to building a timeless closet, there are ...

LOAD MORE
+
LOAD MORE POSTS