Why Shopping For Bras Online Is Officially Better Than Going To A Store

July 9, 2013 by Sara Alderman
shefinds | beauty

Admit it, you dread going bra shopping. We all do. You never know if what you’re buying is actually your size, and you always have those sales people trying to push some new bra “contraption” on you. Luckily, we think we found the solution to make bra shopping fun, not to mention successful: Brayola.

This website helps women discover their next favorite bra, and the best part is, it doesn’t involve trying anything on. How is that possible? Well, Brayola is actually the ONLY social bra network and has a “bra buddy” system. The site helps you discover your next favorite bra with recommendations from other women who love the same bra and are the same size as you. The advice you receive about bra shopping is relevant specifically to you, since it is based on statistical information you provide on your personal profile.

So how does it all work? When you sign up, you tell Brayola what kind of bra you love to wear and they identify it to the exact style name. During this step, you also let them know your size, and let me tell you, they have EVERY size. Next, Brayola finds other women with the same bras and size as you. Through this “bra buddy” system, you get to see what other kinds of bras women with the same bras and size as you like to wear. That way, you can try new bras without having to worry about the fit, because you know your bra buddies are just like you! Once you secure your bra buddy network, you get your own personal shop that looks like a virtual closet. In the shop, you’ll find the bras you love along with personalized recommendations from your network.

The founder of the site got the idea from a real-life experience when her friend recommended a new bra for her. And isn’t it true that we usually talk to our friends about this kind of stuff? So it all makes sense, why not make bra shopping into a social networking experience? Head on over to Brayola now and get started!

For more news check out: marriage equality mugs, sneak peek of Isabel Marant x H&M and Margiela Cinderella heels


Sara Alderman has covered topics from fashion to beauty and beyond.

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