Will You Wear A Scrunchie Again If The New York Times Tells You To?

July 23, 2014 by Justine Schwartz
shefinds | Shop

The New York Times recently published an article titled, “The Scrunchie Grows Up” that made a case so strong for wearing scrunchies again, that the folks at Goody are legitimately concerned this might be the end of elastic bands forever. Only kidding–but the NYTimes DID call the scrunchie a ubiquitous “sign of power” which is not exactly how I remember them. I was a baby in the 80s, not a businesswoman needing to command the attention of a board room with her hair piece alone, but I remember scrunchies as having kind of a bad rap almost my entire life. They were grannyish and lame–I mean, maybe I used them solely for utilitarian purposes when I was in middle school (washing my face at night or during hip hop dance class), but I don’t know anyone who has worn one in public, during daylight hours, over the age of 12, in the last 15 years. And hipsters wearing them ironically does not count.

The Times credits the nostalgic Instagram account Scrunchies of Instagram, and designers like Chanel and Rag & Bone, and stylemakers like Cara Delevingne and Rita Ora for “bringing scrunchies back.” For me, I just don’t see it–how can you “bring them back” if nobody under the age of 30 ever remembers them being cool? BUT, if you want to talk about the advent of hair elastics with no metal clip–I could go on about that life-changer for hours. That was a moment in hair history worth remembering. Let the scrunchie lie, I say.

[The Scrunchie Grows Up, IMAX Tree]


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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