beauty

Wrangler To Release The First-Ever 'Moisturizing Jeans'

January 16, 2013 by Justine Schwartz
shefinds | beauty

Take that, winter dryness! Wrangler is set to launch the first pair of jeans that actually moisturize skin – and we couldn’t be more excited and/or ready (and/or itchy).

Rather than choosing a denim wash, you’ll choose 1 of 3 hydrating finishes – Aloe Vera, Olive Extract or Smooth Legs – which treat skin for up to 15 days. The finishes contain natural oils and butters, like apricot kernel oil and shea butter, that prevent cellulite and treat the dryness and chaffing associated with both winter and wearing jeans. You can even buy a reload spray!

The “Denim Spa” jeans will be available on asos.com come January 28th.

For more life-changing fashion technology, check out these fleece-lined tights, the best tech accessories for winter, and the protective eyewear trend for spring.

 

Tags:

jeans, News

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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