Take that, winter dryness! Wrangler is set to launch the first pair of jeans that actually moisturize skin – and we couldn’t be more excited and/or ready (and/or itchy).
Rather than choosing a denim wash, you’ll choose 1 of 3 hydrating finishes – Aloe Vera, Olive Extract or Smooth Legs – which treat skin for up to 15 days. The finishes contain natural oils and butters, like apricot kernel oil and shea butter, that prevent cellulite and treat the dryness and chaffing associated with both winter and wearing jeans. You can even buy a reload spray!
The “Denim Spa” jeans will be available on asos.com come January 28th.