Yes, It Does Exist: A Bra That Prevents, Uh, Cleavage Wrinkles

April 4, 2011 by Eileen Conlan
shefinds | Celebrity

File this under “First World Problems:” we just discovered (via Fashionista) a bra that rids its wearers of cleavage wrinkles. Is this really a problem? I guess with Botox and other wrinkle inhibitors, women don’t want to have a trace of a wrinkle, well, anywhere.

Where there’s a sartorial problem, there’s a solution–and this one is La Decolette, a strange frontal bra contraption that offers absolutely no support, but comes with a serum developed by a hospital medical director in the Netherlands, La Creme de la Decolette, which is great if you’re especially paranoid about cleave wrinkles, because it now comes as a set for $100.

Check out more designers on crack features, best bras, and Spanx, of this week’s sales and deals.


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