Yet Another Awesome Target Collaboration: Check Out Jessica Seinfield's Baby Buggy Line

July 1, 2010 by Mom Jeanine
shefinds | Kids

You should basically just plan to spend the entire month of July in your local Target store or on Not only is Target launching Cynthia Rowley Pampers and The Little Seed collection later this month, there’s another collaboration they’re adding to the mix: Jessica Seinfield’s Baby Buggy collection.

Baby Buggy is the non-profit Jessica created back in 2001 to help provide clothing and gear to families in need. To reach even more families, Jessica decided to partner with Target for one year to offer budget-friendly baby must-haves. There will be several collections over the course of the year, but this first one features layette designed by Maira Kalman and Petunia Pickle Bottom diaper bags. Yes, you read that right; Petunia Pickle Bottom at Target!

And to make you feel even better about your purchase, 10% of all the profits from these collections will be donated back to Baby Buggy. Who doesn’t love to get something good while doing something good?

Like The Little Seed collection, Baby Buggy for Target arrives in stores and online this Sunday July 4 so set aside some time before the fireworks to do your shopping.

Shop the best baby shoes and the best sunscreens for kids in our buying guides.

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