Say goodbye to the traditional JCPenney jewelry department–the Bijoux Bar is here! The Bijoux Bar, which features 16 different jewelry collections, was supposed to launch on April 28, but we did some snooping and found out that some of the collections arrived early. Whether you like charms, colorful stones or lots and lots of diamonds, one of the Bar’s 16 collections is bound to suit your fancy.
JCPenney has been ramping up their diffusion lines for months now–think Lulu by Lulu Guinness and L’Amour by Nanette Lepore–and the Bijoux Bar is just the latest collab. Customers will be able to buy lower-priced pieces from famed jewelers like Kenneth Jay Lane, Kara Ross and Lana Bramlette, all of whom are typically sold at luxury department stores.
What do you think of JCPenney lower-priced collections? Will you shop at the new Bijoux Bar? Click through the slideshow to see a few of our favorite pieces from the Bar.