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You Don't Have To Be In L.A. To Shop Babakul - It's Online And On Sale

September 30, 2011 by Eileen Conlan
shefinds | Shop
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God, I always sound like such a TV addict when I admit my latest obsession to you guys. Here goes…

Home by Novogratz is a staple in my DVR. Robert & Cortney Novogratz are this amazingly boho-chic couple who have 7 gorgeous kids, live in an amazing house on the West Side Highway they re-did themselves, and spend each episode breathing life into less-than-stellar places. I know about them b/c my TV almost permanently stuck on Bravo, and last year, their show 9 by Design really reeled me in. Their style is enviable to the point that every time I watch it, I scrutinize my own tiny apartment and dream of how Cortney would narrate the transformation.

Anyway! Last week, Bob & Cort (yeah, we’re tight like, at least in my head) flew to L.A. to create a store for Babakul within the legendaryFred Segal. (See photographic evidence above.) Not only is it awesome, but it was also genius product placement b/c now I really want to shop there. Well, now you CAN. And lots of stuff is on sale. Way cheaper than a plane ticket to sunny Lala land.

Check out all of this week’s best sales and deals, online sample sale and best find of the day picks, too.

PS: Follow me on Twitter @shefindseileen.

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