beauty

YSL's Limited-Edition Facebook Palette Is For Fans Only #Genius

July 11, 2012 by Justine Schwartz
shefinds | beauty

First, Oscar de la Renta launched a Facebook store on their fan page and sold products exclusively there, and now YSL is following suit with a limited edition “Devoted To Fans” shadow palette that is being sold through their Facebook page next week. There were only 1,650 palettes produced, and when the palette becomes available on July 19th, the brand’s 340,000 (and counting) followers will have to vie for them. Nice job (to whoever’s in charge of social media promotions at YSL).

LIKE YSL ON FACEBOOK NOW

[British Beauty Blogger via Racked]

For more beauty news, check out Kiehl’s first-ever fragrance launch, Molton Brown’s Olympics bath set, and OPI’s USA! USA! polish.

 

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beauty, News

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Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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