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Yummie Tummie Adds Shapewear-Infused Jeans And Swimwear To Its Roster

March 21, 2011 by Charlotte Steinway
shefinds | Shop

On the heels of Spanx swimwear, Yummie Tummie is the latest shapewear brand to make its foray into the rest of your closet, adding swimwear and denim collections to their roster next year.

While the brand’s shapewear-infused clothing, “Just Yummie Essentials” launched this spring, the denim and swim lines will debut in fall of 2011. Yummie Tummie founder Heather Thomson–who’s designed for celebs like Beyoncé and Jennifer Lopez–told WWD, “I help create the silhouette she wants while giving her a passport back into what’s already in her closet.” Amen to that.

For more in shapewear news, check out the latest line from Spanx Swimwear, or see the shapewear collections from ‘Real Housewives of New York’ alums Bettheny Frankel and Jill Zarin.

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