The 150 Best New Beauty Launches of 2025—Editor-Approved by SheFinds

Charlotte Tilbury’s newest blush is so much more than just a pretty pop of color. Infused with Collageneer and Hyaluronic Acid, it blurs the lines between skincare and makeup, delivering hydration, radiance, and a soft-focus sheen. With light-diffusing mesh-tech (borrowed from the brand’s Unreal Skin Foundation), and six futuristic shades, this is your summer glow-up in a stick.

Your skin, but better! That’s a reality with this CloudLight Soft Glow Veil, which sets your makeup with a sheer, weightless wash of light-reflecting pigment. Infused with skin-loving squalane, shea butter, and hyaluronic acid, it leaves behind a soft-focus glow that’s as flattering IRL as it is on camera.

You really can have it all with this mascara that looks as good on as it is good for you. Sonela’s Mindfull Lashes Mascara is packed with adaptogens and antioxidants that condition, hydrate, and strengthen with every swipe. The payoff is bold definition, sky-high lift, and length that turns heads.

Want lashes that look like you just stepped off a movie set? Ardell Beauty’s Pre-Mapped Extensions bring pro lash mapping to your fingertips, with lash segments arranged on the tray to guide you to flawless, salon-worthy eyes. Lightweight and natural-looking, they’re comfy to wear and last up to three days.

Sun exposure is out and bronzing balm is in. This version is a beginner-friendly cream formula that’s blendable, buidable, and loaded with sunflower seed wax to keep skin soft and moisturized. It’s never been easier to get sun-kissed dimension, no UV rays required.

Now, you can glow wherever you go with the ultimate vacation companion: The Butter Glow & Go Multi-use Stick. One side delivers a velvety flush of pigment, while the other adds a dewy, buildable gloss for eyes, lips, or cheeks. Packed with nourishing murumuru, cupuaçu, and tucuma butters, it melts into skin for that just-got-back-from-somewhere-fabulous glow.

Sure, this award-winning palette from delilah features neutrals, but there’s nothing basic about it. With nine buttery-smooth shades in matte, shimmer, and pearl finishes, it delivers rich color payoff, effortless blending, and all-day wear.

IMO, pampering your lips is one of life’s ultimate little luxuries. That’s why I’m obsessed with this smoothing lip treatment–it boosts collagen, softens fine lips, and adds a juicy, jelly-red tint. With cherry extract, shea butter, and peptides, it leaves lips feeling plump, hydrated, and utterly kissable.

I own several LAWLESS Beauty products, and at this point, they might as well take all my money, because I fully plan on adding this foundation to my collection. Powered by Maxi-Youth™, a bio-fermented hyaluronic acid complex clinically proven to smooth texture and increase firmness, this foundation doesn’t just cover imperfections, but helps improve your skin over time.

This is the rare kind of setting powder that actually plays nice with dry skin, making it a true makeup staple. It locks in your look while keeping skin smooth, radiant, and hydrated–all thanks to moisture-binding hyaluronic acid. The lightweight formula also blurs pores, cuts shine, and never cakes.

I’m not typically a fan of falsies, but imPRESS Easy Tab has me doing a double take. These no-glue, press-on clusters go underneath your natural lashes for a seamless, extension-like look. With two styles and double-strength self-stick tabs, you’ll get customizable glam in seconds. Just press and go!

Laura Mercier was the first makeup my mom bought me, and I used their tinted moisturizer for years. So I’m thrilled to see this cult-favorite get a glow-up–now with longer wear, 88% skincare ingredients, and the same radiant, skin-loving finish that made it iconic. Infused with upcycled black grape, prebiotics, and raspberry leaf extract (plus SPF 30!), it treats, tints, and protects in one step.

I’m a highlighter girl–and I’m also a huge fan of L’Oréal Paris’ Lumi Glotion–so it feels like I was born to love these viral glass/glow highlighter sticks. Their lightweight texture melts into your skin and swipes on effortlessly, leaving behind a translucent, ultra-glassy effect or soft, luminous finish.

New holy grail mascara, who? Length Define Tubing Mascara uses innovative tube technology to deliver clump-free length and all-day curl. The sleek brush lifts and separates to give you a glossy, fanned-out effect that makes lashes look longer, fuller, and perfectly defined.

Compact and travel-friendly, Catrice Cosmetics’ Magic Shine Eraser is your go-to for smooth, shine-free touch-ups. The innovative gel-to-powder formula banishes excess shine, while melting easily into skin for a soft-focus blur. All this for under $10?!

I love a lip product that delivers on color and comfort, the way this one does with a single click. It gives you a just-bitten flush with serious staying power, while hyaluronic acid and superfruits keep lips feeling soft and juicy all day long. It’s also transfer-proof and kiss-proof. No wonder people are calling it “perfect!”

Falscara Studio’s interchangeable wisp palettes come in three styles, lengths, and band widths, so you can mix, match, and stack to create a fully customized lash look. Thanks to new BondBoost technology, wear lasts up to 14 days, and a water-resistant seal keeps lashes flawless through it all. It’s so easy to curate your perfect lash look, your way.

Over 80% of clinical test subjects agreed that their eyes were instantly brightened and smoothed after applying Revolution’s first-ever eye brightener and concealer. Formulated with hyaluronic acid, caffeine, and squalane, the weightless, hydrating formula glides on with a cooling metal applicator to visibly revive and refresh.

By now, I don’t wear makeup that’s not doing something for my skin. This multi-serum skin tint is basically skincare, containing hyaluronic acid and brightening kakadu plum extract, plus mineral SPF 40 protection. Get a lit-from-within glow, and happy skin to match!

Talk about lash goals! Mary Kay’s Great Heights Mascara delivers major length—up to 43% longer-looking lashes with just one coat, and 75% with three. The precision brush grabs even the tiniest lashes for buildable, clump-free definition and lasts for up to 12 hours.

Sun protection is always cute, but what if your SPF did more? Enter Spackle Skin Perfecting Primer: a multitasking hero that preps your skin, blurs pores, and boosts makeup wear, all while protecting your skin with broad-spectrum SPF 30. Packed with nourishing ingredients and antioxidant-rich vitamins, it’s the one-step wonder your summer routine needs.

Skincare meets a sun-kissed glow with these silk bronzing drops! Infused with 8 SuperBlacks Essence, Bakuchiol, and Ferulic Acid, it gives you a customizable UV-free glow. Bonus: Coconut Oil and Chia Seed Oil lock in moisture, while antioxidant-rich ingredients shield against environmental stressors.

“Your skin ages 7 days for every night you don’t wash it” is an urban myth, but I can’t over-exaggerate the importance of washing your face. Cult-favorite beauty brand OUAI’s Detox Face Cleanser is gentle on your skin, but tough on makeup and grime. Packed with niacinamide, glycolic acid, and Gluconolactone, it cleanses beautifully without stripping or drying.

Retinol has long been considered skincare’s magic ingredient, and this liquid 0.75% formula ups the ante. With a potent dose of pure retinol and IMAGE Skincare’s proprietary XOSM™ Technology, it delivers serious results. Think smoother texture, smaller pores, firmer skin, and a more even tone. Just a heads-up that this one’s for advanced retinol users only.

You know that fresh, just-had-a-facial feeling? PSA Skincare has bottled it in this glow-inducing mist, designed to refine pores, smooth fine lines, and brighten dull skin. Antioxidant-rich blackberry and 5% Niacinamide combine to give your skin a lightweight burst of hydration, making for the perfect pre-makeup prep.

I’m not exaggerating when I say that Micellar Water has changed my life. Since discovering the importance of double cleansing, Garnier’s Micellar Water has been my go-to for makeup removal. It cleanses like a dream, leaving my skin feeling soft and cleaner than ever.

As someone who once turned to Skinfix during a skin SOS, I can vouch for their products. This silky, needle-free treatment is inspired by derms’ healing balms, and it’s also the first at Sephora to combine exosomes and growth factors. The results speak for themselves: In clinical trials, 100% of users showed visible improvement in fine lines and wrinkles after 4 weeks.

Icelandic brand Bioeffect stands out by harnessing innovative plant-based Epidermal Growth Factors (EGF) sustainably produced in barley. Their EGF Day Serum is a silky, age-defying gel that smooths fine lines and wrinkles. Formulated with pure Icelandic water and clean ingredients, plus cutting-edge biotech, it restores moisture balance and leaves skin glowing.

BioRewind helps turn back the clock on skin aging This breakthrough supplement targets glycation (the sneaky process that damages collagen and elastin) to fight visible signs of aging from within. Powered by CORExtract™ Biotechnology with Rosmarinic Acid and antioxidants, it works to reverse glycation and reduce AGE formation, giving you healthier, younger-looking skin in as little as 8 weeks.

Nothing says “reset” like an activated mud mask. This one’s about to become your new staple because it’s inspired by traditional Tuscan spa treatments and enriched with skin-loving materials to clarify, purify, and boost elasticity. With regular use, it helps clear pores and minimize fine lines.

We lose collagen as we age, making our faces appear thinner and less youthful. This luxe formula, now supercharged with Ginseng Peptide, strengthens your skin barrier and helps fight visible signs of aging. The result is skin that’s hydrated, visibly plumper, and totally recharged. In just 6 weeks, 100% of users saw improvement in wrinkles, plumpness, and barrier strength.

Hyperpigmentation? Don’t know her. 98% of users said they’d delay a laser treatment thanks to the impressive results from Charlotte Tilbury’s newest skincare innovation. Clinically proven to reduce the look of dark spots, dark circles, and redness, this correcting powerhouse is formulated with brightening Vitamin C and biometric barrier tech to even tone and boost glow.

A tropical treat for the skin? Yes, please! Made from fermented coconut fibers and coated with hyaluronic acid, this face mask deeply hydrates and brightens. Infused with tea tree and cica, it’s intended to clarify skin texture, ultimately banishing blemishes and boosting radiance. And (girly shriek) it’s so pretty!

When shopping for a new serum, I look for certain gold-star ingredients: ceramides to strengthen the skin barrier, hyaluronic acid for hydration, squalane for antioxidant protection, and retinol or bakuchiol for anti-aging. VSOTO’s Exotic Glow Pearl Serum has them all (plus other powerful actives) to nourish your skin and boost glow.

If your skin could ask for anything, it’d probably be this cleanser. Wildfleur’s Clarifying Cleanser is a gel-to-foam dream that gently exfoliates without messing with your skin barrier. The pH-balanced formula sweeps away makeup and build-up, and results from clinical trials are truly impressive: 100% of users saw fresher, purer skin after just one use.

Sunscreen you’ll actually enjoy applying? It exists and it’s this SPF 50 sunscreen from Versed, which offers broad-spectrum protection in a gel-cream formula. Infused with nourishing butters, amino acids, and ceramides, it gives you a dewy glow and sits beautifully under makeup.

A good face mask can fix almost anything, so it’s smart to always have one on hand. At under $4, this mask pays for itself; plus, it gives you a glow-up in 60 seconds flat. Packed with niacinamide, papaya extract, and peptides, it’s an instant skin pick-me-up that brightens and boosts. Get glowing and going!

I spell “self care” F-A-C-E M-A-S-K, and this set of 8 ultra-moisturizing repair masks will leave your skin feeling brand new. Packed with nourishing ingredients, they deliver a serious hydration boost and help to restore your skin’s natural barrier. Pro tip: Sleep in one for spa-level refreshed skin by morning!

My deep dive into K-beauty has left me hooked on jelly skincare products like this one. The bouncy, water-rich gel floods skin with lightweight hydration, thanks to a marine-powered blend of brown seaweed, seawater, and green algae. It helps soothe redness from environmental stressors and leaves your complexion looking plump and refreshed.

Your go-to for total radiance just got easier. This lightweight, fast-absorbing gel serum features glow-boosting ingredients: niacinamide to smooth texture, ferulic acid to help defend skin from sun damage, and squalane to strengthen the skin barrier. Shine bright …like the moonlight!

The perfect sunscreen for outdoor lovers, Mary Kay’s weightless, film-free formula offers 80 minutes of water resistance while you sweat or swim. White cast is so 10 years ago, and this one leaves a natural, non-sticky finish that layers seamlessly under makeup.

Like the neck, the skin under your eyes is super delicate and prone to showing signs of aging. A product like DEINDE’s Line-Smoothing cream is key. It targets the fine lines and creases you get from squinting in the sun, visibly plumping the under-eye area, and strengthening your skin’s defenses against daily stressors.

I like my moisturizer to pull double duty, so I’m loving the look of Mother Science’s moisturizer. Powered by breakthrough ingredient Malassezin, it helps restore your skin’s barrier, boost antioxidant defenses, and lock in moisture. It’s also packed with holy-grail ingredients like peptides, growth factors, squalane, and hyaluronic acid, leaving skin visibly smoother and firmer.

Think of this moisturizer as your glow-getting sidekick. With Trametes mushrooms, plant-derived Vitamin C, and ultra-hydrating hyaluronic acid, it works to reduce dark spots, calm irritation, and prevent future hyperpigmentation. Looking for more proof? In just 12 weeks, 95% of people saw reduced post-acne marks.

Clean skin is happy skin and Plantifique’s peeling pads make that easier than ever. Each pad is infused with a multi-acid blend of Glycolic Acid, Betaine Salicylate, and Salicylic Acid to sweep away dead skin cells, refine texture, and minimize the look of pores. Think of it as your shortcut to cleaner, glowier skin.

Like Hailey Bieber, I enjoy going to bed slathered with skincare products and feeling like a glazed donut. If this sounds like you, you’ll want to try Revolution Beauty’s Pro Miracle Night Cream. Often compared to Charlotte Tilbury’s creams (but for a fraction of the price), the youth-boosting formula is full of powerhouse ingredients that support collagen production so you wake up looking fresh and radiant.

Few things feel as good as applying cool, soothing patches to tired, puffy under-eyes. People are loving the look of these hydro gel patches from DERMA E, infused with a potent blend of Bakuchiol and retinol to help smooth crow’s feet and fine lines. Gentle, luxe ingredients like rose water and hibiscus petals deliver an extra boost of hydration for a refreshed, wide-awake look.

With 29,000+ five-star reviews, RevitaLash® Advanced Eyelasher Conditioner is truly a holy grail beauty product–and it’s also the lash serum Meghan Markle swears by. Its original conditioning formula targets visible signs of lash aging caused by environmental stressors, while award-winning technology strengthens and protects against breakage.

Beginning in our mid-twenties, the collagen in our bodies decreases 1% every year. Add to this the fact that women lose an extra 30% of collagen within the first 5 years of menopause, and you’ll get why this product is such a necessity. Packed with marine collagen, Vitamins B, C, E, and K, as well as Zinc and Ceramides, it contains 20x the strength of your average collagen tablet. Drink it every day for replenished skin, hair, and nails!

If your skin is breaking out, the last thing you want to do is apply greasy sunscreen. But this isn’t your average SPF product! With patented 2% AA Complex Barrier Repair Technology, it protects and strengthens even the most reactive skin. The lightweight, green-tinted formula neutralizes redness, with a ceramide blend that reinforces skin barrier to minimize future damage.

This morning, my under-eye circles were so scary they could’ve been a Halloween costume. If you’re anything like me, you need Skin Hero Eye! This clinically tested anti-fatigue eye perfector instantly smooths and brightens, and promises to reduce dark circles up to 50% in just four weeks.

I’ve coveted SkinCeuticals products since first learning about this gold-standard brand. Known for their clinical-grade formulas, they’ve long been considered the cream of the crop in skincare, and their Advanced RGN-6 only reinforces that reputation. Inspired by laser regeneration science, this potent cream is designed to target six signs of aging and skin tone damage, including redness, post-acne marks, dark spots, and fine lines.

People often forget that the neck is one of the first areas to show visible signs of aging. Treat it right with this lightweight Super Sculpt Serum, which lifts, smooths, and tightens the look of the face and neck. A Super Peptide Complex helps soften fine lines, chokecherry firms, and prickly pear plus lactic acid work together to gently exfoliate.

Speaking of dark spots, Cosmette Skincare’s Sweet Plum Oil delivers the kind of hydration and nourishment that helps brighten any skin tone. Formulated with plum seed oil, grapeseed oil, and plant-based Vitamin C, this silky oil has experts raving about its ability to promote a luminous, healthy glow.

Forget double duty, this serum pulls triple! It visibly reduces wrinkles, in addition to firming and brightening skin–all thanks to a powerhouse blend of tri-peptides, hyaluronic acid, and Vitamin C. The milky, hydrating formula smooths and plumps instantly, and over time helps even skin tone and boost elasticity.

I’ve been hunting for something to help fade my husband’s acne scars without the irritation of retinol, and this does the trick. The innovative “step zero” skin booster combines 3% high-purity Tranexamic Acid (TXA) and 5% Niacinamide to target discoloration and even out skin tone. I love how the liquid spicule technology delivers these powerful ingredients deep into the skin for maximum efficacy.

Welcome to your clean skin era, starring you and these exfoliant toner pads. Combining the clarifying power of toner with gentle exfoliation, this best-selling BHA formula sweeps away dead skin cells to reveal a healthier glow..

Say it with me: sunscreen is the most important thing you can do for your skin! That makes Neutrogena’s Ultra Sheer Face Stick an everyday essential. This mess-free, fragrance-free stick packs powerful SPF 60 protection and is water resistant for up to 80 minutes. Boosted with antioxidants Vitamin C and Vitamin E, it glides on like a dream to shield your skin six layers deep.

If your skin looks dehydrated–especially if you’re on GLP-1 treatments–this innovative formula is for you. Created by a plastic surgeon, VOL.U.LIFT™ GLP-1 4DSkin Rebound Complex targets unique skin concerns like loss of volume, deep wrinkles, and sagging. Its proprietary voluminizing blend and XOSM™ technology deliver intense hydration to restore density.

I love (get it?) how this luxe anti-aging serum blends ancient herbal wisdom with modern science to target fine lines, dark spots, and dullness. Ginseng and Chinese Angelica (aka nature’s retinol) boost elasticity, licorice root and white peony brighten, and antioxidant-rich açai and pomegranate oils protect and renew.

Busy summer days call for skincare that keeps up! This compact, easy-to-use stick fits perfectly in your bag or pocket, making it a go-to for on-the-go glow. Powered by brightening Vitamin C and hyaluronic acid, it enhances radiance, evens skin tone, and protects against free radicals. 

Made with zinc oxide, shea butter, and coconut oil, Hustle Butter’s SPF 50 sunscreen delivers broad spectrum UVA/UVB defense, while moisturizing with a dry-touch finish. Best of all, the sheer, water-resistant formula keeps tattoos looking vibrant. Don’t forget to check out the brand’s smaller sunscreen stick, which protects your more delicate tattoos with ease.

It’s 2025 and you’re not allowed to have dull, over-processed hair anymore. Lush’s Banana Conditioner does the heavy lifting (without feeling heavy) to help processed strands bounce back with moisture and volume. The nourishing banana, agar, coconut yogurt, and oil-infused formula leaves your hair oh-so-soft and shiny…and smelling yummy, too!

You won’t find better bang for your buck than Batiste Light Dry Shampoo. This airy, lightweight formula refreshes hair and scalp in seconds, with a subtle scent and invisible matte finish. Fans say it’s a lifesaver on oily hair days.

What makes BosleyMD’s Revive + Densifying Hair Regrowth Serum so special? Powered by AI-driven science, the breakthrough formula combines biotin, hyaluronic acid, and a proprietary Y100™ botanical compound that energizes follicles and extends the hair growth cycle. In just 45 days, 83% of users saw thicker, fuller hair, while 77% noticed new growth.

This is for anyone who’s ever stashed baby powder in the glove compartment. Briogeo’s Style + Treat Dry Shampoo Puff delivers exactly the right amount of this talc-and-benzene-free formula to refresh oily roots. 95% of users said their roots felt instantly cleaner!

I’ve trusted It’s A 10 since high school, so I can’t wait to try their new Clear Miracle Leave-In. The vegan formula is packed with antioxidants and vitamins, promising (like all It’s a 10 products) to multitask like a pro–detangling, restoring shine, and minimizing frizz and breakage all at once.

You’ll get volume with no weight when you try Cloud Volumizing Leave-In. It delivers big-time lift, bounce, and shine, thanks to its Marshmallow Root Extract, which does the heavy lifting of detangling and fighting frizz. Just spritz on damp ends and let the volume do the talking

Your new curl BFF has entered the chat. göt2b’s Curled Curl Defining Jelly delivers 72 hours of soft, bouncy definition with zero crunch or stiffness. This aloe vera and vitamin E–infused formula locks in moisture, blocks humidity, and keeps frizz in check.

L’Oréal’s Elnett Slick Back Vegan Styling Cream is your new secret weapon for sleek, polished hair in seconds. The lightweight cream locks in your look with 24-hour flexible hold and frizz control—so there’s no crunch or residue, just glossy shine.

A shampoo that actually tackles thinning hair? Look no further. Maelove’s Full Follicle Shampoo goes beyond the basics with 14 active ingredients that target everything from aging follicles to inflammation. After using it, people report less shedding, stronger strands, and hair that feels thicker, shinier, and full of bounce.

Weak, damaged strands get a powerful reset with Garnier’s new Fructis Hair Filler Inner Fiber Repair Pre-Shampoo Treatment. Infused with a potent blend of Polypeptides and Citric Acid, this sulfate-free, vegan formula penetrates deep into the hair’s inner fiber to visibly repair damage, strengthen from within, and prep hair for healthier, fuller-looking results.

This is what Sydney Sweeney wears in her hair when she steps on the red carpet, so you better believe it’s a gold-standard product. The lightweight oil banishes frizz, instead giving you ultimate glaze and smoothness for bouncy, glossy hair.

Humidity? Not today. This multi-tasking spray gives you a sleek, glossy blowout look, minus the salon price tag. The heat-activated formula creates a lightweight shield that locks in smoothness and fends off frizz for up to 72 hours (even in 80% humidity!). Users also say it cuts down on blow-dry time and helps reduce breakage. Things we love to see!

It’s time to give your scalp the TLC it deserves! Innersense Organic Beauty’s treatment shampoo gently clears flakes, and refreshes with a cooling blend of peppermint, sage, and rosemary. By balancing the scalp’s microbiome, it creates the ideal conditions for stronger, healthier hair growth.

This mask is like a salon gloss and deep conditioner rolled into you, giving you just-left-the-salon hair, right at home. Formulated with nourishing argan oil, amino acids, and apricot kernel oil, it leaves your strands super soft, silky, and shiny.

The centuries-old Japanese tradition of bathing hair in rice water gets a modern upgrade with Shu Uemura’s Izumi Tonic Rice Water Treatment. This lightweight, leave-in serum strengthens strands (30x stronger!), reduces split ends by up to 91%, and boosts thickness. The secret is its unique formulation of ceramides and antioxidant-rich rice water.

I bought this easy-to-use treatment spray after looking into it, and can confirm it performs as advertised. A quick spritz gave my thick, curly hair instant lift and fuller-looking roots. Best of all, it tamed my frizz (even in humidity!) and helped smooth split ends after just one use.

Schwarzkopf’s Keratin Permanent Root Color features a 3-step Bond Enforcing System that strengthens hair 5x more than a non-conditioning shampoo. The precision applicator makes root coverage a breeze, and the anti-fade formula keeps your shade vibrant for up to 10 weeks. Now that’s a pro-inspired root fix!

You should know by now that L’Oréal only gives us iconic hair products. This pro serum treats color-treated hair like a VIP, delivering instant glassy shine, while shielding color from UV damage and humidity for a vibrant, frizz-free finish. Oh, and it smells incredible–bergamot, neroli, and a hint of rose!

When your hair has to stay put (but you still want to run your fingers through it), reach for Beachwaver’s Major Moment Strong Hold Hairspray. It’s a pro-level formula that delivers serious hold with flexible, brushable finish. What I really love is its dreamy Bali Beach Night scent that’ll transport you straight to paradise.

Va-va-volumizing! Odele’s Volumizing Foam gives you a long-lasting lift that (here’s the kicker) still feels soft to the touch. This lightweight, non-aerosol formula boosts fullness at the roots, provides flexible hold for up to 8 hours, and protects against heat styling up to 450°F. It’s your new secret weapon for that upside-down dryer flip moment.

You’ve probably heard the buzz about rosemary oil and hair growth (yep, some clinical studies back it up!). This 100% pure, cold-pressed blend taps into that power, combining rosemary with castor oil and invigorating peppermint oil to support thicker, fuller, healthier-looking hair.

I’m super intrigued by the premise of Iles Formula’s Rinseless Root Refresh: a botanical, rinse-free cleanser that lets you go longer between washes. A few sprays from roots to mid-lengths will absorb excess oil, balance your scalp’s microbiome, and leave you with soft, refreshed hair.

Scalp health is key when it comes to thinning hair, which is why Root Cause Hair Repair Serum goes straight to the source. This lightweight, fast-absorbing formula combines bioidentical progesterone, anti-inflammatory CBD, and potent botanicals to kickstart dormant growth cycles. Most users see fuller, thicker hair in just 3-6 months.

I feel the same way about hair masks as I do about face masks: they’re self-care. Aveda’s velvety hair mask pulls double duty, intensively moisturizing your scalp while leaving your hair smoother, shinier, and healthier. Powered by vegan squalane, it replenishes the scalp’s moisture barrier by 77% and boosts hair hydration by 91%.

My hair fell out of its updo after about two hours of dancing at my wedding—something that probably could’ve been avoided with this hairspray. With 24-hour frizz control and a buildable, long-lasting hold, it’s your new go-to for effortless styles. Plus, it brushes out easily, so there’s no tangled mess the next day.

I’m all for a shampoo that nourishes my hair while it cleanses, and Taraformula’s Strawberry + NMF Shampoo does just that. The antioxidant-rich strawberry extract protects against environmental stress, while sodium PCA and glycerin lock in hydration so your hair stays soft and easy to manage.

Nighttime is when your body repairs, so your hair and scalp should too. Cue this restoring scalp serum. It delivers gentle exfoliation and intense hydration while you sleep, creating the ideal conditions for a healthier scalp. In clinical testing, regular use improved both scalp and hair health, making this a no-brainer for your nightly routine.

If we’re talking multi-taskers, know that this leave-in conditioner does it all. Powered by the brand’s PROHYDRA Replenishing System with hyaluronic acid and shea butter, it locks in moisture, tames frizz, adds shine, and protects from heat up to 450°F. And that price point? Chef’s kiss.

I’ve been obsessed with Verb, a viral haircare brand known for its salon-quality results at affordable prices, for a while now. Their Density Peptide Hair Serum is the real deal, powered by hair-loving ingredients like niacinamide and ginseng root extract to visibly boost hair density.

This is an extra step, but more like a reset button for your scalp. The minty-fresh, pre-shampoo scrub lifts buildup and exfoliates to boost scalp vitality. It also reinforces your scalp’s protective barrier and preps follicles to get the most out of the rest of your hair care routine.

Around half of women are impacted by hair thinning. Thankfully, you can take action with this unisex hair enhancer that’s targeted to address the needs of fine and thinning hair. Formulated with proprietary BioPeptin Complex, plus amino acids and B vitamins, it volumizes hair and helps strengthen against breakage.

It’s officially the season of effortless beach waves (no actual ocean required). OUAI’s upgraded Wave Spray enhances your natural texture, adding body and volume for soft, touchable hair. It’s salt-free, so you’ll get that “just-dove-into-the-sea” look without any of the crunch or dryness.

A cool dose of hydration for your body, hair, and face, this WEN® Spring Southern Magnolia Replenishing Treatment Mist blends refreshing botanicals and extracts with a special fragrance that will lift your spirits. Use it as a lightweight conditioner, retouch next-day hair, or to set your make-up.

Mighty Patch was a lifechanger for me back in my 20s, so I love that the brand is targeting more of the body with these XXL patches. Designed with special notches to stay put on curves, they absorb gunk and shrink pimples while you’re on the go. They also come with the all-important dermatological seal of approval, and will shield you from picking and popping.

Clean ingredients? Check. Skin-first benefits? Absolutely. A formula that works with your body? Of course! Surface Deep’s pH Balancing Skin Wash is a dermatologist-developed cleanser that gently exfoliates with glycolic acid and supports your skin’s natural microbiome. 

File this under time-saving secrets: SUGARED + BRONZED’s Sunless Tanner Mist delivers a natural-looking glow fast, whether you’re misting your face to fake a good night’s sleep or bronzing head-to-toe. It also plays well with makeup, blurring uneven tones and giving your skin an instant boost.

Everything about this shower gel feels like summer, starting with the yummy yellow bottle that’ll lift your mood. Inside, the argan oil-infused formula gently cleanses and revitalizes skin. Plus, the dreamy blend of clementine, fresh ginger, and neroli flower is enough to turn your shower into a mini vacation.

Remember when self-tanners meant messy streaks and orange splotches? Thankfully, formulas like St. Tropez’s set changed the game. Their limited-edition kit includes a Classic Bronzing Mousse, a lightweight hair & body mist, and a pink applicator mitt for easy, even application. It dries quickly, develops into a natural-looking tan in 8 hours, and lasts up to 10 days.

Thank god Eczema relief is within reach. This soothing, skin-protecting lotion from #1 dermatologist-recommended anti-itch brand Sarna is formulated with 2% colloidal oatmeal to calm irritation fast. A nourishing blend of shea butter, jojoba oil, and beta glucan help restore hydration and comfort, so your skin can finally chill.

My teenage self would’ve been obsessed with this post-shave oil, and honestly, my adult self is as well. Made to soothe skin after shaving or waxing, this heavenly blend of grapeseed, jojoba, squalane, tea tree, and vitamins leaves skin baby smooth and beach-ready.

This is more than a body wash; it’s a full-on fragrance experience. The rich, moisturizing lather feels luxe on skin, but the real star is the scent: a sophisticated, multi-layered blend of dewy pear, white magnolia, and golden amber that blooms as you wash. 

Nair (No Hair) has come a long way since my high-school days and their Lux Wax innovation is proof. Dermatologist-tested and inspired by the #1 hot wax formula in France, this microwaveable pot makes at-home hair removal feel like a spa treatment. The shimmery gold wax applies easily, dries fast, and removes even the shortest hairs.

You’re one lucky duck, because this adorable duck-shaped bath bomb makes bath time way more fun. Just drop it in and watch as it fizzes into a burst of color and candy-sweet fragrance! It’s the perfect way to relax, refresh, and duck out of your day (pun fully intended).

There’s no need for a separate scrub and body wash when this one does both! Voesh’s 2-in-1 Exfoliating Body Wash turns every shower into a spa moment, buffing away rough skin and cleansing skin with a dreamy scrub-to-suds formula.

The OG for good reason, Dial’s Healthy Hydration Body Wash has been a shower staple for years. Now, it gets an upgrade with skin-loving ingredients like shea butter, coconut milk, and hyaluronic acid, giving you soft, refreshed skin after just one rinse. 

Treat your skin (and senses) to a serious glow-up with this yummy exfoliating scrub. Not only does it buff away dullness, it boosts circulation for that post-spa radiance. It gets extra points because I love how the juicy melon scent adds a refreshing twist to your shower routine.

Ready for silky-smooth skin this summer (and beyond)? Braziliant Body Butter is a rich, creamy powerhouse packed with Brazil nut oil, aloe vera, and avocado oil to deeply nourish and hydrate dry skin. It’s as luxe as it sounds, and your skin will thank you..

This Nitric Oxide Starter Kit is designed to support everything from cardiovascular health and energy, to hormone balance and sexual performance. It includes a 60-day supply of the Daily Foundation Supplement, plus 50 Nitric Oxide Test Strips, so you can actually track your body’s nitric oxide levels. Clinically proven to boost energy, reduce blood pressure, and improve blood flow, it’s an easy two-step system to help you feel more vibrant–inside and out.

Not all body washes make your skin feel clean and soft, but this one does. It’s packed with good-for-you ingredients like grapefruit extract, coconut oil, shea butter, and hyaluronic acid to refresh without stripping, so your skin stays hydrated and happy.

A makeup artist is only as good as their brushes, and Morphe’s Best of Blends set is ready to make magic happen. The 8-piece collection covers all your face and eye essentials, with expertly designed bristles and precision-shaped heads, helping you nail a full-face look every time.

Puffy eyes before a meeting? We’ve all been there, and that’s why Tweezerman’s 3-in-1 Facial Roller Set is a must for IRL skin SOS. Whether you’re dealing with puffiness, dullness, or excess oil, this travel-friendly tool has you covered with a stainless steel roller to cool and depuff, a silicone roller to exfoliate and boost circulation, and a volcanic stone to blot shine.

This all-in-one styling brush is your shortcut to salon-worthy hair. With its tangle-free bristles and double ceramic coating, it glides smoothly through hair without pulling, and the negative ion technology amps up shine and smoothness. Five heat settings (up to 420°F) and a dual PTC heating system means fast styling with less damage.

Face sculpting is taking over TikTok and this powerful tool brings the trend home. It uses true microcurrent and Sequencing technology to tone, lift, and contour without the risk of skin fatigue. With two preset programs and zero guesswork, it’s your ticket to a more sculpted, radiant look.

My long, curly hair means I can’t go anywhere without a hair tie (yet somehow, I’m always losing them?). Goody’s pack of 10 features 3x stronger elastics for a reliable grip and a secure, no-damage hold that minimizes hair breakage during sports and workouts.

Beauty sleep just got a makeover with the Ash Blue silk pillowcase from Blissy’s Ash Blue Collection. Handmade from high-quality 22-Momme 100% Pure Mulberry Silk, this luxurious pillowcase helps support healthier skin and hair thanks to its hypoallergenic, moisture-retaining properties. Oh, and it’s machine washable, too!

I’ve been flat-ironing my hair since high school, and I love seeing how far they’ve come since then. New ghd Chronos Max is a perfect example, with 85% larger plates for 3x faster results and one-stroke styling that lasts 24 hours. Perfect for girls with long, thick, curly hair, (like me)!

Rest easy (literally)—Helight’s patented red light sleep device uses pure 640nm light to help signal to your body that it’s time to wind down. Within 28 minutes, it gradually modulates light intensity to promote deeper, more restorative sleep. Lightweight, rechargeable, and totally travel-ready, it’ll fit seamlessly into your nightly routine. Sweet dreams!

Hair is prone to breakage when it’s wet, so go ahead and get yourself a wet detangling brush from RPZL. It gently loosens knots on wet (or dry) hair, promising 45% less breakage and 55% less effort for 100% happier hair.

Hello, backstage pass to confidence! One of Hollywood’s best-kept style secrets, these non-adhesive silicone inserts mold to your curves using body heat alone, so you get seamless, nip-proof coverage with no sticky residue. Made from medical-grade silicone, they’re sweat-and-water resistant, and reusable up to 100 times.

Flossing…but make it chic! The AquaSonic Icon Water Flosser delivers a precise water jet to clean deep between teeth and along the gumline for a fresher, healthier smile. Its sleek design and compact, travel-friendly build make it both functional and stylish.

Think your water is clean? Think again–shower water often contains harsh minerals and hidden contaminants. That’s where the Filterbaby Pro Shower Filter comes in. This sleek, sustainable filter uses professional-grade technology to minimize exposure to impurities so you can step out of the shower with a glowing complexion and healthier, shinier hair.

Forget skincare; this is skin transformation! The LYMA Laser PRO triples the power of the original, with a patented 30cm² treatment lens that targets your face, neck, and body in just three minutes. FDA-cleared and engineered by laser scientists, it boosts collagen, fades pigmentation, and visibly reverses sagging and fine lines, all with zero pain or downtime. 

Two minutes is all it takes for this laser aser to start visibly reducing wrinkles. The at-home powerhouse uses the same 1450nm non-fractional laser tech trusted by derms to stimulate collagen, smooth fine lines, and restore firmness. Sure, the price tag is hefty–but with 50% more power and 35% faster treatments than the original, it makes achieving clinic-level results quicker and easier than ever.

Fans are raving about this skin wand and calling it their “holy grail.” The NuDerma Standard High Frequency wand uses advanced technology to deliver gentle electrical currents that stimulate collagen, smooth fine lines, and target acne-causing bacteria. The set includes two attachments: one for anti-aging, and the other for deep cleansing and breakout control.

Your teeth and gums deserve the best, in this case, a smart sonic toothbrush from Quip. It takes your oral care routine to the next level with 15x more plaque removal between teeth and 2x more whitening in just one week. The sleek, seamless silicone handle features a dynamic LED touch bar, and 10+ intensity settings let you personalize your clean.

Red light therapy is one of skincare’s hottest trends RN. Ruby Radiance Rejuvenator taps into the power of red light therapy to boost collagen and elastin, restore bounce, and revive dull, tired skin. Every inch of this tool is thoughtfully designed, including the butterfly-shaped head that glides along your face to enhance serum absorption and ensure nothing goes to waste.

If Dyson beauty tools aren’t on your wish list, it’s time to change that. This revolutionary, cult-fave hair dryer is engineered to protect hair from heat damage with ultra-fast drying. It decreases frizz and flyaways, smoothing hair up to 75% and increasing shine over 100%. Expensive, yes, but truly worth every penny!

I learned the hard way that the brush you use matters, so thankfully, Tek’s version does things right. The hornbeam wood pins glide through hair without creating static, and the breathable, rubber-cushioned base adds a gentle scalp massage. Detangles without damage? Check.

A fresh-from-the-salon finish without the arm workout or heat damage? That’s all thanks to this styling tool kit, which smooths, dries, and styles in one go. From adding bounce with a round brush, to diffusing for frizz-free curls, this is everything you need to keep your hair healthy while dialing up the volume and shine.

Salon gel extensions with no appointment? It’s a thing! This all-in-one kit from KISS gives you long-lasting, flawless gel nails at home with zero stress. The bend-resistant pink coffin tips adhere seamlessly, and the smart Touch LED lamp cures each nail to perfection. Flaunt your mani for up to 14 days!

My 3-year-old loves when I paint her toenails, but never stays still long enough for the polish to dry. OPI’s RapiDry would be a game-changer for her (and me), given it’s a smudge-free, worry-free soft purple polish that dries in just 60 seconds. Hooray!

A chrome mani in minutes? You bet! The Kiss ColorFX by imPRESS takes press-ons to the next level with high-impact, polish-defying finishes (including this gorgeous “pearlfect” shade). Best of all, there’s no glue required. Just peel, press, and go–thanks to the upgraded adhesive that holds strong for up to 7 days.

Damaged nail SOS? Call essie. This thicker-than-average, clinically-tested formula seals peeling nails, protects against splitting, and thickens nails to improve visible signs of UV gel damage. Its sheer, neutral finish makes your nails look good, and fixes them, too.

Nails Inc.’s Topless Nail Polish is your all-in-one mani hero (think base, treatment, color, and top coat in one sleek bottle). Packed with bio-peptides and glass particles, it gives you a glossy, gel-like finish that lasts up to 8 days without chipping.

Skip the salon with nail strips that’ll give you a high-shine mani in minutes. Easy to apply and gentle on natural nails, Ardell’s Nail Strips give you pro-level polish without the damage or dry time. They can last up to 7 days, and removal is a breeze!

Beauty sleep just got a new job. These overnight patches restore brittle, dehydrated nails and cuticles in 8 hours flat, thanks to a nourishing blend of vegan keratin, retinol, Vitamin E, and hydrolyzed protein.

Need a little something to brighten your day? These cheerful orange ombré nail strips are the pick-me-up your mani needs! The chic shade is flattering on every skin tone and the application process couldn’t be easier. Just cure the nail strips by warming them in the sunshine before fitting and stretching them to your nails.

More than a body mist, this is a whole mood. Saffron & Cedar Body Mist smells like salt air, fresh rain, and warm cedarwood. It’s infused with glycerin and red algae, so it hydrates while leaving behind a soft, woodsy-floral trail. One spritz and you’re cruising the Pacific Coast, windows down.

This is a fragrance that goes where you go. NOYZ’s The Solid Fragrance is sleek, refillable, and made for movement, with a silky balm texture that melts into your skin. The notes of black plum, cassia, and cinnamon blend with incense and crisp amber for a warm, genderless scent. And because it’s made with nourishing squalane, it never feels sticky or greasy.

Sweet with a little sass, She’s A Goodie by Fine’ry holds notes of juicy purple plum, fresh gardenia petals, and warm tuberose. Clean, vegan, and crafted to last, this perfume is as good for your conscience as it is for your signature scent game.

This isn’t your basic vanilla. Sweet with a little grunge, Not That Vanilla mixes cozy cocoa bean and smoky amber with a splash of bright bergamot. The result is a bold scent that’s warm, rebellious, and totally unforgettable.

This citrus fragrance has roots (literally). Inspired by the orange trees in founder José Antônio Coxito’s orchard, it’s a modern tribute to Granado’s botanical legacy. Bright top notes of mandarin, lemon, and bergamot are layered with mint, jasmine, and kumquat, so you smell like you’ve just stepped out of an orange grove.

Just one spritz of Dossier’s Spring Fling, and you’re in full bloom! Inspired by white florals and dewy green leaves, this scent opens with lily of the valley, hyacinth, and vegan honey. Magnolia and sweet pea add softness, while narcissus, heliotrope, and musk leave a clean, uplifting trail. The whole thing is spring in a bottle.

Seductive Dream by Guess grants your wish to smell like a floral-fruity fantasy. Crisp top notes of Eden apple and pear meld with lush florals like jasmine, rose, and gardenia, grounded by warm vanilla sugar and amber woods. It’s the kind of dreamy scent that lingers long after you’ve left the room.

What if you could bottle your favorite café treat? Mix:Bar’s Honey Milk Perfume does exactly that, layering warm honey, almond blossom, and creamy oat milk with cozy notes of vanilla and coffee bean liquor. Yummy.

This is the first-ever fine fragrance by Moroccanoil and it’s totally worth the wait. The brand’s Mediterranean-inspired fragrance combines sweet florals, velvet woods, and spicy amber–all warm, exotic notes that’ll make you feel like sipping on an Aperol Spritz somewhere in the Amalfi Coast.

This Narciso Rodriguez scent is for you, for her, for your mom, and for every woman in your life. It opens with juicy peach and bergamot, melting into florals, and finishing with cozy vanilla and vetiver. Bold and radiant, it’s the kind of scent that’ll make people stop and ask what you’re wearing.