SheFinds receives commissions for purchases made through the links in this post.
Struggling With Sleep? This Rechargeable Sound Machine Is A Total Game-Changer
Makeup should be for everyone.
Happily, the beauty aisle looks a lot more diverse than it used to, and that’s thanks to a new wave of inclusive makeup brands designing their products with everyone in mind. From foundation shades that suit every skin tone, to bold pigments that celebrate individuality, these brands are making self-expression more accessible than ever.
And because it’s Pride Month, there’s literally no better time to support beauty brands that champion creativity and authenticity, giving you the freedom to show up exactly as you are. That’s why the editors at SheFinds are spotlighting six LGBTQ+ founded and owned makeup brands that are built to serve every face.
(Get ready to swipe your credit cards…)
1. One/Size by Patrick Starrr
Created by beauty icon and drag superstar Patrick Starrr, One/Size is a love letter to individuality. With the tagline, “a beauty brand for every brand of beauty,” One/Size celebrates all the makeup lovers who have been left out of traditional beauty narratives. With everything from flawless base products to viral setting sprays (beloved by A-listers including Lady Gaga and Beyoncé), One/Size makes it easy to lock in your look and show up as your most confident self.
Star products
Turn Up the Base Butter Silk Concealer ($28)
One of One/Size’s star products (see what I did there?) is Turn Up the Base Butter Silk Concealer, an all-day, do-it-all formula that glides on like butter on toast. Designed to smooth texture and visibly brighten, this medium-to-full coverage concealer is waterproof, oil-controlling, and flexible enough to spot-treat, highlight, or sculpt—without ever caking, creasing, or transferring.
‘Til Dawn Mattifying Waterproof Setting Spray ($34)
Of course, I can’t talk about One/Size without mentioning the brand’s viral ‘Til Dawn Mattifying Waterproof Setting Spray, a 16-hour, transfer-proof mist that keeps your look locked in all night long. It sold out at Sephora after Beyoncé’s makeup artist credited it for keeping the diva’s glam on point during the “Renaissance” tour, and it’s even made a cameo on Lady Gaga’s social media channels.
2. KimChi Chic Beauty
KimChi Chic Beauty was founded by legendary drag queen and “RuPaul’s Drag Race” alum Kim Chi, and true to her larger-than-life persona, the brand is all about bold, joyful color. Think high-pigment formulas, whimsical packaging, and names that’ll make you smile, all at prices that won’t break the bank. As Kim Chi says, there’s something for everyone—”whether your aesthetic is neutral or glittery colored rainbow.”
Star Products
High Key Gloss ($11)
If you’re shopping KimChi Chic Beauty, pay attention to High Key Gloss, a buttery, high-shine lip gloss that brings serious dimension and drama to your lips. The color glides on with a single swipe, giving you bold color payoff and a juicy, glassy finish that feels as good as it looks. (My middle school self is totally screaming and fan-girling hard over this one.)
Pearl Gone Wild Highlighter ($25)
Another product worth a second look is KimChi Chic’s Pearl Gone Wild Highlighter. Yes, I say this as someone who loves cheekbone shimmer, but this powder is special because of the way it delivers an iridescent pearl finish that catches the light in all the right ways. It’s totally buildable, too, so you can keep things soft and subtle, or layer it for a bold, luminescent glow.
3. NOTO Botanics
Founded by queer artist Gloria Noto, NOTO Botanics is a clean beauty brand that blends minimalist design with maximum impact. Known for its multi-use, skin-loving formulas, the line makes it easy to pare down your routine without sacrificing performance. But the mission runs deeper than great makeup: NOTO is rooted in inclusivity, transparency, and community, with a portion of proceeds supporting LGBTQ+ and social justice organizations. It’s beauty that looks good, feels good, and does good. Three cheers for that!
Star Product
Multi-Bene Stain Stick ($26)
On the subject of multi-use, there’s the Multi-Bene Stick. It’s NOTO’s do-everything tint for lips, cheeks, and beyond. Infused with skin-loving botanicals, the stick glides on like a balm, melts into skin like a serum, and leaves behind a soft wash of color you can build on. It’s like skincare, but with the payoff of luxe cream color. This is essentially my dream beauty product, just saying.
4. Jecca Blac
Jecca Blac was founded with a mission to create gender-free makeup that celebrates all identities, beyond what’s traditionally been marketed to in the beauty space. Known for its inclusive, affirming approach, the brand designs products that meet real needs, like beard shadow coverage or easy-to-blend color for all skin types. It all started with founder Jessica Blackler’s work with the trans community, and today Jecca Blac continues to uplift LGBTQ+ voices through both product innovation and advocacy.
Star Products
Rose Pearl Glow Drops ($19.99)
Again, as a highlighter girly, I’m obsessed with Jecca Blac’s Rose Pearl Glow Drops: a silky, light-reflecting primer and liquid highlighter all in one. This multi-tasking gem preps your skin for makeup, while adding a lit-from-within glow that enhances your natural complexion (and gives you a skin-like finish).
Correct & Conceal Palette ($29.99)
Another standout—and Jecca Blac’s best-selling product BTW—is the Correct & Conceal Palette, a two-step complexion essential that features both a color corrector and concealer. Designed to deliver medium coverage, it works wonders on everything from under-eye darkness to acne, scarring, and beard shadow. People especially love it for its creamy, blendable texture.
5. Fluide
Fluide is a mission-driven beauty brand redefining what makeup means (and who it’s for). With a bold lineup of vegan, cruelty-free, and paraben-free products, Fluide creates cosmetics for all skin shades and gender expressions. Their vibrant color palettes and inclusive messaging send a clear signal that beauty is for everyone.
Star Product
Universal Crayon in Celestial ($12)
You guys, I’m officially in shimmer heaven with the Universal Crayon in Celestial, Fluide’s fan-favorite shimmering stick that can be used on eyes, lips, and cheeks. This multi-purpose crayon glides on effortlessly and delivers a radiant burst of color that’s bold, blendable, and designed to pop on every skin tone. I love it for adding a little shimmer to the inside corner of the eyes.
6. Good Dye Young
Before Kylie Jenner and her wigs, there was Hayley Williams, unapologetically rocking bright, ever-changing hair onstage with Paramore. That fearless self-expression lives on in Good Dye Young, the vibrant hair color brand she co-founded with longtime stylist Brian O’Connor. Born from a deep love of creativity, music, and identity, Good Dye Young offers semi-permanent dyes, hair makeup, and color care products in an inclusive range of vivid shades that invite everyone to rock a different look with every mood.
Star Product
One Night Only ($14.59)
Good Dye Young’s One Night Only is self-expression in a container, without the commitment. It’s a vivid temporary hair makeup that lets you remix your look whenever the mood strikes. Whether your hair is dyed, natural, or previously color-treated, this vibrant, wax-free formula glides on effortlessly and rinses out with just water, without the residue and stress. It’s perfect for concerts, parties, Pride parades, or any day you’re feeling extra bold.
However you choose to express yourself this Pride Month, these inclusive beauty brands are here to help you do it boldly, authentically, and beautifully.
