The 100+ Best Beauty Launches Of 2022

We love a good lip liner… And this one can’t be beat! The creamy formula glides easily (without slipping) for a velvet-matte finish. It’s highly pigmented for the ultimate color payoff, giving you the perfect lips all night long.

The most beautiful blush you’ll ever wear. This Iconic London duo gives you a blush and highlighter that will never look powdery. The soft blush and highlighter are a unique gel-powder texture that provides a natural, glowy appearance that is unrivaled!

If you favor liquid eyeliners, the Maximist Liner from BareMinerals provides you with the darkest line and the most precise brush. The rich pigment is waterproof and infused with a Microalgae Complex that fortifies and nourishes your lashes at the same time!

The most lightweight lipstick, you’ll forget you’re wearing it. The sheer-satin finish is buildable to give you the color you want without the heaviness of traditional lipsticks. The 8 flattering shades have “your lips, but better” vibes.

Get natural looking freckles, no matter your skin type. The Faux Freckle Pen from Lottie London is a temporary freckle skin tint that makes it look like you just returned from a sunny island. Simply dot onto your face for a fresh, freckled appearance.

These 3D Faux Mink lashes are dramatic and bold with a flared shape. The cherry-on-top of your full-glam look, these false lashes bring attention to your eyes and last up to 25 wears.

The ideal foundation for a healthy glow and dewy skin. This hydrating liquid foundation offers buildable medium coverage to even skin tone, blur imperfections, and hide hyperpigmentation. Available in 30 shades, it’s easy to find your perfect match.

This drugstore powder foundation gives you the airbrushed complexion of a high end product. Offering buildable medium-full coverage, this foundation is infused with a primer, giving you long lasting results without looking cakey.

When it comes to both volume and length, this Makeup Revolution mascara is where it’s at. Their secret formula instantly transforms your lashes without clumping! With this game-changing product, people will ask you if you’re wearing fake lashes.

Hands down the most versatile eyeshadow palette, these shades offer matte neutrals and sultry metallics. These colors look flattering with every skin tone and eye color while easily blending for day-to-night makeup looks.

If you haven’t tried the Essence Extreme Shine Lipgloss, now is the time to fix that. This new gloss provides maximum volume and extreme lip plumping without feeling sticky. Make this your go-to gloss for a radiant glow and the perfect pout.

Your best brows are just one product away. This Hard Candy brow pencil is easy to use with a precise tip that gives you tiny, hair-like strokes for a natural look. It’s longwearing and smudge-proof so you can slay all day.

This lightweight liquid bronzer blends seamlessly into your skin for natural, sun kissed color. Easily buildable, you can customize your look for a sheer flush or a saturated bronze. It’s infused with hyaluronic acid and vegan collagen to hydrate skin all day.

A multitasking master, this primer creates a breathable barrier on the skin while smoothing for the perfect canvas. It’s ultra hydrating with niacinamide and triple hyaluronic acid for a healthy, dewy finish.

KVD’s Tattoo Pencil eyeliner gives you the look and benefits of a pencil liner while providing you with incredibly long lasting and waterproof lines. The ultra smooth formula is transfer-resistant and fade-resistant, so you’ll look snatched through all your adventures.

This buildable concealer gives you all the coverage and a natural finish. The creamy, hydrating formula is undetectable and blends for flawless skin. It works for all skin types, visibly brightening without settling into pores.

Lock in moisture while keeping your makeup in place for 24-hour wear. Our favorite new setting spray is infused with electrolytes and vitamins to keep your skin plump and radiant without looking oily.

It’s 2022 and we’re done messing around—your lipstick should be able to last all day and night. This Maybelline liquid lipstick is a highly pigmented lipstick that lasts up to 16 hours with no smudging or transfer!

This beautiful pressed powder is the key to a flawless complexion. The unbelievably creamy formula blurs imperfections for a radiant finish while nourishing the skin with Murumuru Butter, Cupuacu Butter, and Tucuma Butter.

Keep your brows in place with this clear cruelty-free gel. Made with ingredients like aloe, olive oil, and castor seed oil, this formula nourishes and conditions both your eyebrows and your skin to get fuller brows without flakiness.

Why do your brows everyday when you can do them every 3 days? This Semi-Permanent Brow Ink pen from Revlon makes it easy to get salon-worthy eyebrows that look naturally bold with the precision tip. Unlike anything else, the exclusive formula keeps the color lasting for 3 days!

For those of you who like lightweight, barely-there skin tints, Rose Inc made this one for you. This luminous tinted serum is a blend of skincare and makeup, hydrating the skin while tiny pigment spheres blend to enhance your complexion.

This new moisturizer is a lightweight dream that is formulated to reduce redness and irritation while tightening, brightening, and hydrating. With potent ingredients like niacinamide and ceramides, this moisturizer is suitable for all skin types and won’t clog pores.

This brilliant facial oil is a multi-tasking dream: antioxidant rich oil blended with powerful retinol. Virgin Marula oil soothes skin and provides essential moisture while retinol works to clarify skin, even skin tone, smooth texture, and reduce discoloration.

Boost your skin barrier with this refreshing face mist. A unique Tri-Ceramide complex supports barrier health while probiotics replenish the microbiome. This lightweight, pH balanced spray is easy to spritz for instant rebalancing.

This year’s favorite sunscreen refuses to be ignored. The new Watermelon SPF 50 from Glow Recipe is a gentle sunscreen that boosts the skin’s hydration with niacinamide and hyaluronic acid. You’ll get an immediate glow while protecting your skin from UV rays.

These collagen shots from Younique are the best way to increase collagen in your body. Taking collagen internally supports your skin from the inside out, giving you a youthful radiant glow. You can take the fruity collagen shot directly from the pouch (as a shot) or blend it into a drink.

This caffeine and rose clay mask detoxes, cleansing skin of all impurities and eliminating excess sebum. It’s the easiest way to visibly reduce pores—it only takes 10 minutes!

This non-irritating toner is what we’ve all been waiting for. From normal to dry to sensitive skin, this hydrating toner removes leftover residue and cleanses the face while restoring the protective skin barrier. Alcohol free and non-astringent, this is non-drying and leaves skin feeling soft and smooth.

If you’re a makeup wipe die-hard, you may have felt guilty about the waste at one point. No more! Neutrogena has created the best makeup removing and cleansing wipes that are made of 100% compostable plant fibers that can biodegrade in just 35 days.

This extraordinary lip mask transforms lips with calming mojito and hydrating hyaluronic acid. Plus, natural AHAs smooth and exfoliate any rough or flaky texture for the smoothest, softest kisses.

Guaranteed 10-hour hydration. This unique serum utilizes an enhanced form of hyaluronic acid, as well as algae extract and polyglutamic acid, to immediately hydrate thirsty skin. This special formula ensures that future moisture evaporation will be reduced for long-term hydration.

If you’ve tried any of Hero’s other hydrocolloid patches, you know they really work. This year, they stepped up their game with this Mighty Patch for your nose. This gentle patch works overnight to soak up gunk to reduce the appearance of pores

We have the most nourishing night cream for you. This luxurious gel-cream works overnight to replenish moisture and hydrate dry skin. You’ll wake up with the softest, smoothest skin you’ve had in months.

This lip oil is unlike any other, combining Mirsalehi Honey and intensely hydrating hyaluronic acid. This formula smooths, plumps, and defines all at once, giving you the perfect glossy look.

How to erase lines and dark circles under your eyes: use these eye masks. These Murad eye masks are extra large, premium patches that  immediately give your eyes a boost of retinol to visibly firm under eyes and look youthfully refreshed.

Prep lips with this 2-in-1 lip scrub. Packed with Ecobeads, this lip scrub is a natural, dissolving exfoliant that buffs lips before locking in moisture with mango butter and argan oil.

Alicia Keys has given us what our skin needs with this hydrating and soothing essence. The Tranquil Essence has aloe and bamboo to soothe, calm, and soften the skin for an all-in-one must-have product.

These glycolic retinol resurfacing pads are just as powerful as they are easy to use. With just a few uses, this intensive facial peel helps with the appearance of skin texture, fine lines, wrinkles, and skin dullness.

Exfoliate your skin without damaging or drying. This smoothing exfoliator clears the skin, brightens complexion, reduces wrinkles, and deeply moisturizes. Vitamins and superfood ingredients make this formula a life-changing experience.

This eye balm melts into your skin to soften fine lines and wrinkles while firming skin around the eye area. It has a granactive retinoid which is a gentler, safer retinol so you can get results without irritation around the eyes.

This anti-aging makeup removing balm removes face and eye makeup (even waterproof makeup!) while gently cleansing the skin’s surface. Antioxidants fight skin damage and vitamin E moisturizes for smooth, comfortable skin after use.

This extraordinary hair mask is powered by Bumble and bumble’s special Emblica Technology, creating all day volume in just 2 minutes. This mask plumps hair strands from the root to the ends for a thicker and fuller look.

Dry shampoo is an absolute must-have for anyone with hair. And this one from Colab takes it to the next level with UV and pollution protection. This spray lightly conditions hair while refreshing your scalp for a just-washed hair style.

Improve hair growth and volume with this strengthening hair conditioner from Colorproof. It removes impurities and build-up that may impede hair growth while stimulating the scalp and providing weightless moisture.

This 3-in-1 styling cream is every girl’s dream. Perfect for styling natural curls and prepping for blow outs, this natural product smooths hair and adds beautiful shine with hydrating desert-derived extracts.

Protecting your luscious locks from heat damage is essential for healthy hair. This next-level blow dry creme protects against heat damage (blow drying, straightening, sunny days) while adding shine and hydration.

Looking for the glossy hair you see in commercials? This glazey hair gloss treatment gives your hair instant shine and restores color. The quick in-shower product is available in 3 colors that work for all hair types.

Give your roots a spa day with this nourishing serum that invigorates the scalp. Hair health starts with the scalp, so this leave-in treatment serum is ideal for hydration while protecting from pollution and free-radicals.

This heat protectant works for all hair types, as well as hair extensions. The argan oil helps hair retain moisture despite heat styling. Apply to damp hair, spray, comb through, and leave it in to work its magic.

Get the color you want from the comfort of your own home with this IGK hair dye kit. It has everything you need for a professional-grade dye job with safe formulas and easy application. You can’t mess it up.

Get rid of brassiness fast with this deep conditioning hair treatment. Improve hair moisture, texture, and color with this effective toner for a cooler blonde and healthy-looking hair.

Thicker, fuller, better hair with just one spray. This texturizing spray from Living Proof defies the laws of physics by instantly bringing hair to life. Straight or curly, thick or thin, wet or dry… This spray is a miracle worker.

This clean, sulfate-free shampoo from L’Oréal gently cleanses without fading color or drying out hair. Naturally scented with fragrant essential oils, this formula is perfect for everyday use.

When you don’t have time to get your hair done, you need a quick fix. This travel-friendly root touch up is easy to use and gets the job done! It’s sweat-proof, rain-proof, and pillow-proof while blending into your hair for a natural look.

This anti-shedding leave-in conditioner brings your hair to life with its revitalizing sea moss that seals in moisture. It’s lightweight and won’t weigh down your hair. Whether you use it as a conditioning treatment or a styler, this product is there for you.

Olaplex has done it again with this nourishing hair serum. Made to be used whenever and wherever, this serum is your knight in shining armor, protecting your hair from everyday damage so your locks stay shiny and healthy.

This easy-to-use balm tames frizz on the go. Smooth curls and edges with this Anti-Frizz Nano Technology formulated to seal the hair cuticle, keeping moisture in and humidity out.

Looking for a do-it-all hair product? This hair oil will give you the healthiest, shiniest, smoothest hair of your life. With ingredients like Brazilian Patauá oil and fatty acids, this oil literally repairs split ends and reduces frizz. Oh, and it smells amazing!

The easiest way to reset your scalp. This detox scalp scrub uses apple cider vinegar, blue agave, and sugar to gently exfoliate your scalp and get rid of excess sebum or leftover product.

Quick relief for chapped and chafing skin. This petroleum based balm stick from Aquaphor is enriched with avocado oil and shea butter to lock in hydration with on-the-go protection.

These vegan bath salts will take your decadent soak to the next level. Pink Himalayan salts and essential oils nourish the skin, fragranced with fresh strawberries and sweet brown sugar.

This natural hand cream is undeniably luxurious, made with protective jojoba oil and a nourishing multi-oil omega complex to support the skin’s barrier. Together with hyaluronic acid and other vitamins, this cream replenishes and conditions even the driest hands.

No more putting up with razor burn and shaving irritation! This thick shave cream from Billie is incredibly smooth and made with healing, soothing ingredients like aloe, shea butter, and sage.

Everyone loves a nice scented candle… This is the best one, hands down. The Arabia candle from Bohéme’s Wanderlust collection has an enchantingly unique fragrance, featuring scents like Cassis, Bergamot, Sandalwood, Cyprus, and Amber.

Ideal for dry and sensitive skin, this gel-cream is made with soothing ingredients like cica, known for its antioxidant, antibacterial, and anti-inflammatory properties. This cream calms redness and irritation while providing serious hydration.

The one-stop drop for all over luster. Made of 100% macadamia, this cold-pressed high-grade oil will transform your skin and your hair into insane softness without unnecessary fragrances or silicones.

Cleaning and whitening all in one? Colgate has your back with this Optic White Pro Series toothpaste. With 5% hydrogen peroxide, this toothpaste gets rid of 15 years of stains in just 2 weeks!

Protect your skin from UVA and UVB rays with this SPF 50 sunscreen from Coppertone. The easy-to-apply spray formula is lightweight, water resistant, and helps to moisturize skin all day.

You can never go wrong with a good bar soap from Dove. This Anti-Stress Beauty Bar is formulated with chamomile and oat milk to calm the skin. Your whole body will thank you for the soothing moisture that comes from the ¼ moisturizing cream in this bar.

For the perfect beach bath, this pineapple bath bomb is all you need. The tropical fragrance of coconut water and juicy pineapple transform your tub into a resort by the ocean. Even better, this bomb enriches the skin with shea butter, cocoa butter, and vitamin E oil.

Treat yourself with this high-end liquid hand wash. This formula cleanses with coconut-derived surfactants that remove dirt without stripping and irritating the skin while argan oil adds moisture.

Forget skin-drying self-tanners—this tanning oil mist uses glycerin, squalane, and hyaluronic acid to provide 24-hour moisture. The mist is easy to use, allowing you to have a natural, glowing tan without the dry skin or embarrassing streaks.

This firming arm cream works miracles with its impressive ingredients, clinically proven to lift and tighten the loose skin in the underarm area. This powerful purple cream is the secret to a more toned appearance.

Silky smooth, fast-absorbing, ultra-lightweight. This body lotion gives your skin unbeatable hydration accompanied by Moroccanoil’s iconic fragrance of spicy amber and sweet florals.

Ditch the razor and wax at home with these DIY strips from Nair. Specifically created with sensitive skin in mind, these wax strips are made with chamomile extract to calm the area.

The ideal blend of sugar and coconut oil, this multi-tasking scalp and body scrub exfoliates gently for smooth, soft skin. Apply to damp skin or wet hair before rubbing in circular motions.

Get 48-hour sweat and odor protection to keep you dry and smelling great, no matter what the day has in store. This antiperspirant dry spray from Secret is made without waxes and alcohol, giving you a residue free freshness that lasts.

This sweet and effective mouthwash was designed with dentists and hygienists for the best formula. This tonic helps saliva protect your teeth (something alcohol-based mouthwashes won’t do) while fighting tooth decay, supporting gum health, and getting rid of bad breath bacteria.

For those of us in need of heavy duty moisture, Jessica Alba made this More Moisture Body Butter. Naturally-derived ingredients leave skin healthier and happier than ever!

The moment we’ve all been waiting for: this year’s best perfume. The Lotus Pear eau de parfum from The 7 Virtues is the epitome of fun, flirty, and feminine. The fruity floral scent is completed with Williams Pear, Lotus Flower, Gardenia, and just a touch of Vanilla.

How many times do you use hand sanitizer every day? Might as well use one that smells and feels great while rejuvenating and moisturizing. This special formula helps reduce signs of aging on the hands and purifies with Touchland’s powerful ingredients.

The right body wash can change your skin from naughty to nice. This new Fearless body wash from Olay has cocoa butter and manuka honey for the perfect smell while a special Vitamin B3 complex locks in moisture and softens the skin.

Get clean with the Electric Toothbrush from Brüush—it delivers up to 42,000 brush strokes per minute and removes 20% more plaque than a manual toothbrush. It’s travel-friendly and has 6 brushing modes for the perfect dentist-level clean.

This gentle detangling hairbrush prevents damage and breakage with pain-free brushing. However, this hairbrush is unique because of its black castor oil infusing, strengthening the hair with every brush.

There’s no doubt about it: this is the best hair waver tool out there. Beachy waves or loose curls, everything is possible with the 5 temperature settings and the ceramic coated plates that lock in moisture and reduce damage.

These mini facial globes are an upgrade from the classic icing cold spoon beauty technique we’ve all heard of. These cryo globes work instantly to reduce puffiness, shrink pores, minimize the appearance of wrinkles, and increase blood circulation.

Take your hair drying to the next level with this new dryer from Conair. The Professional AC motor gives you up to 50% faster drying so you can cut your routine down. It features 6 different heat and speed settings, and comes with diffuser and concentrator attachments.

This fashionable, reversible hair wrap is a 2-in-1 tool, protecting your hair and acting as an eye-catching accessory. Their special Slipsilk™ is made to prevent friction and frizz while maintaining hair style.

This foundation brush from EcoTools can’t be beat. Finer cut, ultra-fine bristles offer seamless, streak-free foundation application with fuller coverage. No more fretting over patchy foundation.

Have trouble getting the perfect curls? This NuMe hair curler creates beautiful curls and waves automatically, with just the press of a button! The curling wand rotates either direction for simplified hair styling.

Beauty sponges are a must-have for blending and applying face makeup. We’ve always loved the sponges from Real Techniques, and now, they’re providing us with 3 different sizes for customizable application.

A salon wash and scalp massage in your own shower? This silicone scalp massager has soft rubber bristles that provide a deep clean and stimulating massage without irritating the scalp.

Get flawless makeup fast with this makeup artist airbrush tool. It’s easy to use and gives you 3x more coverage with 10x less makeup! Foundation and skincare all in one, find the perfect shade with their shade finder tool.

What’s better than a good razor? A good PowerPuff Girls razor! This razor goes beyond its cute theme, giving you a silky shave fast. The five-bladed razor head has a cushy gel bar for a smooth glide that will give you the closest shave.

Soft, glowing, radiant skin comes from careful exfoliation… Which is easy to get with this body brush from Kitsch. Use on dry skin before showering or bathing and rub in circular motions.

This rechargeable sonic cleansing brush gently exfoliates and effectively removes makeup and impurities. Simple controls allow you to control vibration frequency as you wash.

Designed specifically for the bikini area, this angled shaver and hair trimmer reduces nicks, cuts, irritation, and ingrown hairs. It’s made to be used dry with a built-in LED light to help you see unwanted hair.

A healthier alternative to gel polish with the gel look you love! This treatment-enriched polish doesn’t damage the nail while the dual-patented formula is available in over 80 colors.

Whether you polish, gel, or acrylic, your nails need the TLC this Sally Hansen formula has to offer. Apply like regular nail polish to fortify your nails, clinically proven to strengthen and nourish.

Ready for compliments? This golden minimalist design is the perfect blend between bold and classy. These easy-to-use stick-on gels are ideal for fast application.

This one-of-a-kind electric nail filer is every nail enthusiast’s dream. Shape, smooth, buff, and shine nails with 4 interchangeable disc heads while 2 speed settings allow nail and cuticle care.

Get a salon-quality manicure without the price! These press on nails have every color and design you want, and they’re easy to apply. Simply apply a dot of glue onto the nail and hold to your natural nail for 5 seconds.

Beautiful, creamy nail color with 2 coats. This Zoya nail polish is our new favorite when it comes to at-home manis and pedis.