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Lingerie and loungewear brand Aerie has been killing it lately. Not only are we obsessed with its comfy-cute approach to bras and underwear (sans itchy lace and overcomplicated silhouettes), but the brand also stands out by being inclusive and body-positive.For a few facts you might not have known about Aerie (and some major shopping tips!) just click on.
[Photo: Instagram]
Aerie opened its first standalone store in Greenville, South Carolina back in 2006, and after its success, tons more quickly followed.
[Photo: Instagram]
Aerie has made a promise to stop retouching or digitally altering all ads and photos that appear on its website, resulting in a shopping experience that's way more body-positive than heading to, say, Victoria's Secret.
[Photo: Instagram]
This summer, for every unretouched swimsuit shot posted on Instagram using #AerieREAL, the brand has committed to donating $1 to the National Eating Disorders Association (NEDA).
[Photo: Instagram]
When it comes to buying underwear, Aerie offers some pretty amazing bang for your buck--all underwear is 7 pairs for $27.50!
[Photo: Instagram]
Aerie is actually a sub-brand of American Eagle Outfitters, despite the fact that they have their own stores.
[Photo: Instagram]
American Eagle's rewards program works at Aerie too--meaning, you can rack up points toward major discounts. Oh, and for every five bras you buy, your sixth is completely free.
The Sunnie T-shirt Bra ($44.95) is Aerie's best-selling style and comes in both a lightly-lined and push-up option.
[Photo: AE.com]
Aerie has even earned the approval of body-positive model Iskra Lawrence, who frequently models for the brand and has a page of her favorite pieces featured on the site.
[Photo: Instagram]
The brand recently collaborated with Italian designer Cristina Tardito on a line of swim and beachwear that looks way more expensive than it is. We're in love with this girly mint V-neck one-piece ($59.95) from the collab.
[Photo: AE.com]
While Aerie is best known for their ultra-comfy bra and panty selection, it also offers some solid options when it comes to lounge, PJs and swimwear. Case in point: this effortless, drapey poncho ($34.95).
[Photo: AE.com]
