As skin matures, applying foundation becomes more than just a step in a makeup routine—it becomes an art form. Fine lines, dryness, and a loss of elasticity mean that products behave differently on the skin, and traditional techniques might not deliver the same flawless results. That’s why makeup expert Camille Cowher, known for her tutorials tailored to mature skin, is showing women how to master foundation for an even, natural finish that enhances, rather than hides.
In a recent video, Cowher walks viewers through her go-to method for applying foundation to aging skin.
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1. Skin prep
She starts by emphasizing the importance of skin prep. “Hyaluronic acid is like a moisture magnet,” she explains, applying it to damp skin. “You want to make sure you're applying it to damp skin in order for it to work.” The key, she says, is to let it dry before sealing in the moisture with a rich face cream.
2. Primer
Next, she reaches for a primer—an essential that she believes shouldn’t be skipped. “Primers fill in fine lines and pores. They make your makeup last longer, and they make it glide over those little wrinkles,” she says.
3. Choosing the right foundation
For those with mature skin, she recommends choosing hydrating products. “Unless you have really oily skin, I recommend a hydrating foundation—something that talks about moisture, hydration, or a luminous glow.”
Rather than using a brush or fingers, Cowher opts for a sponge. “A sponge will give you an even, natural finish,” she explains, demonstrating how it blends foundation seamlessly over textured skin.
She also addresses one of the most common struggles: creasing under the eyes. “Creasing is always going to be a problem under the eyes—I don’t care what kind of product you're wearing,” Cowher admits.
Her solution? A small amount of orange color corrector for dark circles, followed by setting spray applied with a brush to gently lock it all in place.
The bottom line
Camille Cowher’s technique proves that thoughtful prep, smart product choices, and the right tools can make a dramatic difference—especially on mature skin.
“It’s not about covering everything up. It’s about enhancing what you already have with the right approach,” she says.
Whether you’re struggling with creasing or foundation settling into fine lines, Cowher’s tips offer a refreshing reminder that beautiful skin at any age is all about working with your skin—not against it.
