X
X

Enter to win a free product from Dr.Brandt

*By entering to win, you agree to receive future emails from Dr.Brandt and SheFinds.

Fashion

Coach Is Changing Its Name & People Are Not Happy About It

October 12, 2017 by Samantha Peters
shefinds | Fashion

Just when you thought your day was going well, Coach dropped a huge bombshell that probably left you speechless. The luxury accesory brand just anounced that it will be changing its well-known monicker to Tapesty - and people can hardly belive it. 

 

[Photos: Shutterstock]

coach new name 1

The change marks the company's efforts to better incorporate all of the brands it owns, namely new additions Kate Spade and Stuart Weitzman. According to CEO Victor Luis, the name Tapesty is more inclusive. 

 

"Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs," Luis said in a press statement. "We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow."

coach new name 2

Luis also said that the company is now targeting younger shoppers who may have felt alienated by the brand's traditionally "high-end" aesthetic.

coach new name 3

So what does all this mean for your favorite Coach items? Don't worry, Coach bags won't be affected by the change. But we can only hope that any new launches won't look as dated as the new name suggests. 

 

coach new name 4

The brand's website will officially reflect the change starting Oct. 31. In the meantime, you can check Twitter to find some amazing reactions to the news that may just ease your pain. RIP Coach. 

 

 

 

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

4 Life-Changing Tailoring Tricks That Will Make You Look 10 Years Younger

April 21, 2018 by Jessica Harrington
These will change your entire look.

Fashion

The Shoes Everyone Is Already Buying For Spring

April 20, 2018 by Jessica Harrington
*Buys one of each*

Fashion

The One Pair Of Heels You Should Buy For Spring, According To Style Bloggers

April 20, 2018 by Emily Belfiore
They're the cutest shoes we've ever seen!

Fashion

The Bizarre Bathing Suit Trend Kourtney Kardashian Swears By

April 19, 2018 by Jessica Harrington
We like it.

Fashion

5 Life-Changing Outfit Tricks That Will Make You Look 10 Years Younger

April 19, 2018 by Emily Belfiore
Look as good as you feel!

Fashion

These Are The Best Nude Heels, According To Thousands Of Customer Reviews

April 19, 2018 by Jessica Harrington
These are essential.

Fashion

The Super Comfortable Sneakers Everyone Will Be Wearing This Spring

April 18, 2018 by Jessica Harrington
We're never taking these off.

Fashion

The Super Affordable Jeans Celebrities Swear By For A Bigger Butt

April 18, 2018 by Jessica Harrington
You'll look bootylicious instantly.

Fashion

7 Sexy Bathing Suit Trends That Are Going To Be Everywhere This Summer

April 18, 2018 by Emily Belfiore
Turn up the heat

Fashion

The Instagram-Famous One-Shoulder Bathing Suits That Will Be Everywhere This Summer

April 17, 2018 by Jessica Harrington
Who's ready for a photo op?

Fashion

When Will The Hunter x Target Tall Rain Boots Be Available? We've Got The Answer.

April 17, 2018 by SHEfinds Editor
This is the latest news.

Fashion

These Are The 8 Best Comfortable Sandals For Walking In--& They're Super Cute

April 17, 2018 by Lisa Fogarty
You can rock these all summer long!

Fashion

The Super Flattering Dress Celebs Swear By For Spring--It's Under $100!

April 17, 2018 by Jessica Harrington
It's on sale right now for $188!

Fashion

The Bizarre Footwear Trend That’s Going To Be Everywhere This Summer

April 17, 2018 by Jessica Harrington
Can you rock them?
LOAD MORE
+
LOAD MORE POSTS