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Customers Are ‘Obsessed’ With Costco’s $10 Pottery Barn Pillow Dupe: ‘It’s Finally Online, So Run!’

August 28, 2025 by Abigail Connolly

 
Shutterstock/Costco/Pottery Barn

Attention all Halloween lovers and Costco shoppers – you are going to lose it when you see this adorable ghost pillow that’s an incredible dupe for an expensive, fancier one.

Just in time for spooky season, which is creeping up on us, Costco is selling a super cute, fuzzy ghost pillow that not only makes a super fun decoration for the fall season, but is also a very impressive dupe to a famous pillow sold by Pottery Barn for a lot more money. Fans are stoked to see the pillow in stock, and you’ll want to grab one as soon as possible, as we believe Halloween decor lovers from all over are going to be taking advantage of this fun deal. Read more about it below.

Costco Is Selling A Ghost Pillow That's A 'Dupe' For The Pottery Barn 'Gus The Ghost' Pillow

Although we still have a few more days of August left, people are beginning to switch gears and enter fall mode, especially as the weather starts to cool down and fall items and decor start making their way onto store shelves. One of the easiest ways to get yourself into the fall spirit is to transition your home decor, which can start with introducing fun fall and Halloween-themed items into your home, from candles to blankets.

If you're a sucker for a super cute, seasonal decorative pillow, then there's a chance you've heard of Gus the Ghost, a popular Halloween-themed pillow from Pottery Barn. Gus is a precious cartoony ghost-shaped pillow that looks as though a friendly little ghoul has entered your home, as he's built to sit upright and maintain his shape no matter where you choose to put him, whether it's on your bed or couch.

The only thing about Gus that has stumped some home decor lovers is the price, as when not on sale, the pillow can be sold for up to $79.50. Not many people are comfortable spending that much money on a pillow, but now, with Costco's latest Halloween drop, they shouldn't have to.

Fans React To Costco's Ghost Pillow On Social Media

Costco is beginning to roll out its fall products, from food to candles and other home decor items, including its batch of fuzzy, fluffy Halloween pillows. Right now, they're selling several Brentwood pillows that are not only perfect for the season, but also provide a popular dupe. Each pillow is less than $20, and there's one that looks a whole lot like Gus the Ghost.

Costco's ghost pillow is a very similar shape and size to the famous Gus, with a while little body and cartoony face, made from a fuzzy fleece exterior. Better yet, it's only $10.99! In addition to the fuzzy ghost, shoppers can also pick up a pumpkin pillow, a spiderweb one, and some cute black, white, and orange plaid ones. They're very fun and would definitely be a standout decoration in your home that can also keep people cozy. Once fans and Costco shoppers got a look at the new ghost pillow, they lost it.

On Instagram, Costco influencers wrote captions like, "It's finally online, so run!"

Under posts, customers wrote comments about the ghosts being "so cute" and that they were "obsessed" with them.

"It's never too early," wrote a shopper. "I got the ghost and pumpkin today."

"Adorable!" added another.

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