Is Your Makeup ‘Aging You?’ An MUA Reveals 10 Flattering Makeup Tips For Women Over 40

1. Frame Your Face with Brows

Comb and fill your brows to align with your natural plumb lines—this small step can instantly lift and define your features.

2. Take Eyeshadow Higher

To disguise hooded eyes, extend your eyeshadow slightly above the crease. “It creates the illusion of a lifted lid,” Katie explains.

3. Switch to Softer Eyeliners

Ditch the harsh lines—softer, smudged liners with a tapered finish are more flattering and help open up the eyes.

4. Balance Top and Bottom Liner

Keep your bottom liner softer than the top. This subtle trick draws the eye upward and avoids a heavy, closed-off look.

5. Apply in Layers, Not Blocks

Instead of flat, all-over coverage, apply makeup in light layers that emphasize your natural high and low points. Think sculpting, not masking.

6. Powder Only Where Needed

Limit powder use to your T-zone to prevent caking and dryness. Mature skin looks fresher with a light, dewy finish.

7. Warm It Up

Avoid foundations that are too light or ashy. A bit of bronzer adds warmth and a healthy glow—no sun required.

8. Use Concealer Strategically

Concealer should brighten—not mask. Use sparingly, no more than one shade lighter than your skin tone, and only where needed.

9. Lift with Blush

Apply blush to the apples of your cheeks, then blend upward toward your temples. This adds color and lifts the face for a more youthful effect.

10. Soften the Lip Line

Sharp lip lines can age the face. Soften the edges for a more natural, seamless finish that draws attention without overpowering.

With just a few thoughtful adjustments, your makeup routine can go from aging to ageless. Katie’s approach isn’t about covering up—it's about revealing your most confident, radiant self at every stage of life.