Gwyneth Paltrow isn’t slowing down when it comes to building her Goop empire. On September 14, the Oscar winner made waves by pausing the usual New York Fashion Week chatter to debut Gwyn, her newest fashion venture.
Formerly known as G.Label, the reimagined line embraces peak minimalism, as seen in photos from its ultra-private showcase. Paltrow tapped Sofía Menassé to lead the design process, working closely with her to shape the collection’s understated aesthetic.
Marking her first official appearance at NYFW as a founder, the mother of two embodied her brand’s chic simplicity. On Instagram, she shared photos of herself posing in a black pleated midi dress paired with pumps, standing against a rack of Gwyn pieces.
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Gwyneth Paltrow Introduces Gwyn
The collection’s palette echoed her look—streamlined shades of black, white, and navy that lean into timeless elegance.
According to the website, “Gwyn makes clothing for dynamic women who do it all. It is thoughtfully designed in close collaboration with Gwyneth, whose inimitable taste shapes every collection, and made in Italy from exceptional materials.”
While this is exciting news for the wellness enthusiast, fans on social media had some negative reactions to her new venture.
“Just what the world needs right now—an $800 T-shirt that’s hand wash only,” said one person. Another wrote, “To whom is this lady still relevant? Who is the target audience?” Someone else said, “Pretty much an overly expensive copycat of The Row and Loro Piano. No originality. It belongs in the trash.” A fourth commented, “You are not a designer, but I guess you can just copy The Row and put GWYN on it.” A fifth said, “Great, more overpriced Old Navy clothes.” Someone else wrote, “Out of touch.”
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Gwyneth Paltrow Addresses False Narratives About Herself
Much like these reactions, Gwyneth remains one of the few celebrities constantly under scrutiny—often criticized for projecting an image of privilege, aloofness, and being out of touch with everyday life.
She seemingly addressed these claims in a teaser clip for an appearance on The Cutting Room Floor podcast.
“No one will understand me until I’m dead. I have never created my own narrative. I’m aware that that exists,” she started.
“But I have had a really strange life in this respect. Like, imagine being an actual person and knowing that people are characterizing you in a way, and you can’t understand how they arrived at that narrative. I have no idea who people are talking about,” she continued. “I’ve lived for many decades now with this avatar that’s, like, projected on very, very strongly, and I don’t know why.”
Like many, she has tried to push back on these misconceptions but realized that it’s best to stay unbothered.
“You want to say, ‘But this is not true,’ or, ‘I never said that,’ but lately I’ve been really trying to almost meditate on this idea of, if you could get to the stage where you could really let go of trying to correct misperception, what could that do?”
