Celebrity

The Internet Reacts To News That Hailey Bieber's Beauty Brand Sold For $1B While Her Husband Justin Bieber Reportedly Faces Debt After Canceling His Tour: 'Guard Your Money Hailey'

June 1, 2025 by Maria Pierides
shefinds | Celebrity
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Hailey Bieber‘s 2025 just got a whole lot better, as the 28-year-old mom-of-one has just become a billionaire! Mrs. Bieber officially achieved billionaire status at the end of last month after signing a “definitive agreement” to sell Rhode to e.l.f. Beauty!

As per the press release: “The $1B deal is comprised of $800M of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe.”

 

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A post shared by Hailey Rhode Bieber (@haileybieber)

Hailey Bieber Shares Her Happy News On Instagram

The Victoria’s Secret model told her fans her exciting news in an Instagram post on May 28th, and said: “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.”

“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” the Vogue cover star continued.

Hailey added: “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.” She went on to say: “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”

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Justin Bieber's Isn't Doing As Well Financially

Hailey's news about Rhode comes amid ongoing reports that husband Justin Bieber's finances aren't doing so well by comparison, as the 31-year-old "Peaches" singer has reportedly been in debt ever since canceling his Justice tour back in 2022.

Page Six reported at the end of last month that an insider claimed that Justin's former manager, Scooter Braun, had lent the "Yummy" singer money to cover the costs of the debt from his canceled tour, which TMZ claims is over $8M. Yikes! 

Justin Bieber and Hailey Bieber at the Grammys

Internet Reactions

There were mixed reactions all over the internet, which should come as no surprise. In addition to the many congratulatory messages on Justin and Hailey's individual Instagram posts were negative messages, most of which related to the "Sorry" singer's finances.

"Someone had to pay the debt," quipped one person on Justin's Instagram post about his wife's big news. "She deserves much better," thought a second.

Justin Bieber looks confused at Selfridges

"Guard your money Hailey, your partner is not good with finances," advised a third on a Page Six article, in reference to the Grammy winner's debt, as well as his alleged spending habits that have made headlines over the years.

"Hopefully, her man-child husband will not have access to her billion!" exclaimed a fourth. "I guess Justin is going to be more happy these days now that he's not the main cash cow anymore," speculated a fifth, as a sixth slammed: "So looks like the Beebs will be sticking around."

Author:

Senior Celebrity Writer

Maria has spent the last decade writing about entertainment, fashion, and lifestyle for online and print publications all around the globe – including InStyle, OK!, and The Mirror. At SheFinds, Maria covers breaking celebrity news, red carpet looks, celebrity transformations, A-list couples, and has a watchful eye on celebrity social media accounts. You can reach her at [email protected]

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