The Internet Reacts To News That Hailey Bieber’s Beauty Brand Sold For $1B While Her Husband Justin Bieber Reportedly Faces Debt After Canceling His Tour: ‘Guard Your Money Hailey’
June 1, 2025 by Maria Pierides
Hailey Bieber‘s 2025 just got a whole lot better, as the 28-year-old mom-of-one has just become a billionaire! Mrs. Bieber officially achieved billionaire status at the end of last month after signing a “definitive agreement” to sell Rhode to e.l.f. Beauty!
As per the press release: “The $1B deal is comprised of $800M of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe.”
The Victoria’s Secret model told her fans her exciting news in an Instagram post on May 28th, and said: “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.”
“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” the Vogue cover star continued.
Hailey added: “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.” She went on to say: “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”