Jockey Generation Has Officially Launched At Target--& Everything Looks So Comfortable!

July 16, 2019 by Emily Belfiore
shefinds | Fashion

Jockey was already our go-to for all things loungewear and intimates thanks to its growing collection of comfortable and flattering bras, underwear, shapewear, and apparel. Now, the beloved brand just became even more accessible thanks to its new Target line, Jockey Generation.

This exciting launch was crafted to deliver a modern refresh on Jockey’s classic and best-selling styles, offering a new collection of “elevated essentials” for the whole family. Jockey Generation made its big Bullseye debut on Monday, July 15 and is already being met with tons of positive reviews from Target shoppers.

We’re not lying when we say that there’s something for everyone. Women have their fair share of bras, underwear, and shapewear, as well as a selection of pajama tops and bottoms that double as the ultimate lazy day wardrobe. There’s no shortage of comfortable briefs, boxers, and iconic white tees for the fellas. And, of course, the same goes for boys, girls, and toddlers.

Everything in the line ranges from $7-$22 and stays true to Target’s mission of providing shoppers with affordable options without comprising style or quality.

That's not even the best part: a portion of every Jockey Generation purchase will go to an amazing cause. The brand will be donating $500,000 per year to the Jockey Being Family Foundation, which strives to educate, support, and strengthen adoptive families to help keep them together.

Keep scrolling to shop our favorites from Jockey Generation:

Jockey Generation™ Women's Slimming Thong ($12)

Jockey Generation™ Women's Retro Vibes Bralette ($12)

Jockey Generation™ Women's Retro Vibes Jogger Pajama Pants ($22)

Jockey Generation™ Women's Seamfree Air Bralette ($14)

Jockey Generation™ Women's Slimming Tank Undershirt ($16)

Jockey Generation™ Women's Retro Vibes Crop T ($12)

SheFinds receives commissions for purchases made through the links in this post.


Associate Editor

Emily is SheFinds' resident beauty expert and pop culture enthusiast. In addition to covering the latest trends and developments in the beauty/skincare industry and reporting the latest on your favorite celebrities, Emily also contributes to SheFinds' fashion and weight loss/wellness sections. You can reach her at [email protected]

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