Ten years later, Kylie Jenner is still reminiscing about her iconic “King Kylie” era—and she’s bringing it back in a big way. The beauty mogul announced her upcoming King Kylie Collection makeup launch, set to drop on October 18th. And as expected, when a collection this nostalgic is on the way, the photoshoots pull out all the stops.
On October 13th, the mom of two shared a striking promotional image of herself wearing nothing but shimmering blue body glitter and a crown. Her dark hair flowed freely, and she completed the look with full glam—an icy blue cut crease and a brown lip—a nod to the makeup aesthetic that defined her early fame.
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King Kylie Returns With a Glittery Photoshoot and Video Teaser
The Khy founder also teased fans with a short video posted Sunday, showing her in handcuffs, wearing a black leather bra, mini shorts, and tights, dramatically reenacting an arrest. The clip quickly stirred backlash, with many criticizing the tone-deaf imagery given today’s political climate, referencing ICE raids and immigration issues.
Still, controversy is nothing new for the Kardashian-Jenner clan. Yet, this time, even some fans weren’t impressed—many commented that the return of “King Kylie” simply doesn’t hit the same as it did a decade ago.
In one Reddit thread, a fan said, "Part of the whole magnetism of the 'King Kylie' era was the timing. She was the IT girl. She played with her style, and the younger girls loved her for it. I remember trying to recreate her makeup looks; she really was such a big influence. She was sexy and cool and felt very carefree… I love Kylie! But as a young mother, who is a similar age to her, the times have changed, and she no longer has the same buzz as she once did… that’s just the way it is. Perhaps this is a last-ditch attempt to recreate some of that same energy."
Kylie Jenner Fans Are Not Impressed by Her King Kylie Return
Another user commented, "Nothing about Kylie’s energy says 'king.' Like she’s not powerful, nor does she command that type of energy. She should rethink this. It feels like a flop before it even began." A third wrote, "Peaked in high school vibes." A fourth quipped, "Yeah, like, not trying to be mean, but this is just sad and embarrassing. I don’t think anyone is impressed by this; everyone’s just cringing at it. She’s 28, still very young and attractive, and dating Timothee; it’s just sad to be resorting back to what made her big ten years ago. There has to be another interest or passion she can invest herself in and build on."
Despite the backlash, Kylie is delivering exactly what her most loyal fans have been asking for—plenty of King Kylie–themed selfies. She’s even brought back her signature look, dyeing the ends of her dark hair blue, and took a moment to thank her fans for their continued love and support.
"This King Kylie Collection is truly for you!!!" You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here… 10 years later! without your support. I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! ... and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for. From the bottom of my heart, thank you for being on this journey with me. I hope this collection makes you as happy as you’ve made me."
