beauty

Lime Crime Just Changed Beauty Packaging In A Major Way

May 23, 2019 by Justine Schwartz
shefinds | beauty

Well, this is a first.

Lime Crime, a beauty brand known for always pushing the envelope, has just launched the first-ever Augmented Reality (AR) technology for makeup packaging!

The cruelty-free company, whose mission is to “revolutionize makeup,” has done just that, developing an app that when pointed at the brand’s packaging comes to life with trippy visuals and Snapchat-like filters. This takes “playing with makeup” to a whole new level!

Created with Tactic, a San Francisco-based company specializing in immersive experiences, the AR experience allows customers to interact with the brand’s mascot Venus, who comes to life through the app, explaining the palette’s key features and showing a series of makeup tutorials to try.

How it works: download the Lime Crime app, do a quick mobile scan of the brand’s new Venus XL 2 eyeshadow palette (aka, point your front-facing camera at it) and the object will come to life.

Aka, you won’t be doing anything else this weekend.

Venus XL 2 eyeshadow palette ($44, down from $58) 

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

These Are The Best Candles That Smell Like Christmas

I absolutely love Christmas, so it's definitely ...

beauty

Here's How To Get A More Even, Radiant Complexion In Time For All Your Holiday Parties

Worried your dark spots are the only thing people will ...

beauty

From Dead Sea Mud To Peel Off, These Are The Best Face Masks For Different Skin Types

Planning a self-care Sunday some time soon? Your session ...

beauty

This Is The One Product That Keeps My Skin From Looking Dull During The Winter

If your skin is anything like mine, then you already ...

beauty

These Are The Best Cyber Monday Sales Of 2019

Don't stop shopping yet! Sure, you may have survived ...

LOAD MORE
+
LOAD MORE POSTS