Well, this is a first.
Lime Crime, a beauty brand known for always pushing the envelope, has just launched the first-ever Augmented Reality (AR) technology for makeup packaging!
The cruelty-free company, whose mission is to “revolutionize makeup,” has done just that, developing an app that when pointed at the brand’s packaging comes to life with trippy visuals and Snapchat-like filters. This takes “playing with makeup” to a whole new level!
Created with Tactic, a San Francisco-based company specializing in immersive experiences, the AR experience allows customers to interact with the brand’s mascot Venus, who comes to life through the app, explaining the palette’s key features and showing a series of makeup tutorials to try.
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NEW! LIME CRIME AR! Experience makeup in augmented reality! 1. Download the Lime Crime app onto your smart device. 2. Place VENUS XL 2 or Softwear Blush on a flat surface. 3. Scan your smart device over Venus XL 2 or Softwear Blush to watch your Lime Crime faves come to life. You can now shop like you never have before! Get whisked away on a virtual journey and learn about our products at @rileyrose with new augmented reality.
Aka, you won’t be doing anything else this weekend.
Venus XL 2 eyeshadow palette ($44, down from $58)