Celebrity

Be The First To Shop Olivia Wilde's Eco-Friendly Clothing Line

April 23, 2019 by Chloe Wilt
shefinds | Celebrity

Olivia Wilde has launched a line of recycled clothing with ThredUp with the goal of getting more Americans to do their part to end textile waste—and they’re really cute!

Did you know that 64% of the 32 billion garments produced each year are thrown into landfills?

The actress teamed up with the resale website on a clever solution: take 4,000 used tees, denim, jackets and more from ThredUp’s inventory, and redesign them with cute and colorful new graphics.

The resulting thredUP x Olivia Wilde & Conscious Commerce ‘Choose Used’ collection has something for everyone—it’s size inclusive with XS-3X available, plus maternity. Every item features an original design created by Wilde and pal Babs Burchfield, with whom she’s a partner in socially conscious company Conscious Commerce.

Colorful graphics that say “Used Goods” and “I Wear Used Goods” adorn basic tees and sweatshirts. Smiley faces and “Thank you for choosing used!” in 70s print round out the retro theme.

The goal of the recycled line is to end the stigma of purchasing used clothing, and make thrifting fun by getting something new and different.

“Please join us in this movement. Wear your choice proudly as a vote for the planet, and inspire others to embrace a more sustainable fashion future,” Olivia wrote on Instagram.

View this post on Instagram

WE WEAR USED CLOTHES and we like it. Very excited to announce the launch of ‘Choose Used’, an entirely USED clothing collection we created in partnership with fashion resale site, @thredUP and our company @consciousco ( 🙌 cofounder, @babsbrayton) to combat the fashion waste crisis. Each garment is unique, printed with retro designs that encourage fashion re-use and they are awesome! (link to shop in bio)…… We're buying more and discarding clothes faster than ever before, pouring items into landfills in a constant search for newness and it has to stop. Buying secondhand from sites like @thredUP MAKES A DIFFERENCE. Please join us in this movement. Wear your choice proudly as a vote for the planet, and inspire others to embrace a more sustainable fashion future. Head to thredUP.com/ChooseUsed and repost (using #ChooseUsed and tagging @thredup thredUP) and thredUP will donate $1 to the Circular Fashion Fund. 🙌🌎❤️ #thredUP_Partner

A post shared by Olivia Wilde (@oliviawilde) on

The clothing line has already gained popularity through celebrities like Jonathan Van Ness, Sophia Bush and Lena Dunham who have joined Wilde in promoting the brand on social media:

View this post on Instagram

Gorginas! I’m getting to team up with @thredUP X @OliviaWilde and @ConsciousCo on their #ChooseUsed Collection to combat fashion waste. They upcycled thousands of used clothes, printing them with retro designs that celebrate secondhand and inspire everyone to create a more sustainable future. And the collection just launched today at thredUP.com/ChooseUsed (link to shop in bio!) Clothing waste is actually super problematic (26 billion lbs of textiles end up in landfills each year). Giving clothes a second chance to go on the dance floor is a gorgeous way to help our planet – especially those lil bb walruses. We can help combat fashion waste by shopping the collection or re-posting (tag @thredUP and #ChooseUsed) and thredUP will donate $1 to the Circular Fashion Fund.

A post shared by Jonathan Van Ness (@jvn) on

View this post on Instagram

What’s my cheeky sweatshirt about, you wonder? USED CLOTHES, friends! I’m so thrilled to partner with @thredUP X my pal @OliviaWilde — and her company @ConsciousCo — to share their #ChooseUsed Collection. Check it out at thredup.com/chooseused (link in my bio). • thredUP X Olivia Wilde and @ConsciousCo re-designed thousands of pieces of used clothes (like my sweatshirt 💁🏻‍♀️) that are cool, retro and all celebrate fashion reuse. The whole goal is to combat the fashion waste crisis. Did you guys know it’s a crisis!? Fashion is the second most polluting industry after oil!! This is not okay. Keeping clothes in use longer makes a difference. So does buying vintage, having clothing swaps with friends, or borrowing from a pal instead of buying new stuff for special occasions. • However you choose to make an impact in your own life, you can start today, and help combat fashion waste by reposting this (make sure to tag @thredUP and #ChooseUsed)!! @thredup will donate $1 to the Circular Fashion Fund when you do! #ReduceReuseRecycle #ChooseUsed ♻️🌱💚

A post shared by Sophia Bush (@sophiabush) on

View this post on Instagram

I WEAR USED CLOTHES. I love the originality, softness and that each one has a story. I love turning someone's trash into my own personal treasure. I’m thrilled to partner on the @thredup X @OliviaWilde and @ConsciousCo #ChooseUsed Collection to spark a conversation around textile waste. (thredUP.com/ChooseUsed or link in bio to shop). They have re-designed thousands of used items into retro statement pieces that celebrate clothing re-use – all to combat the fashion waste crisis. Fashion is the second most polluting industry after oil. Keeping clothes in circulation longer makes an actual difference (hence keeping all my old granny panties – doing what I can for the cause, people!) Repost with tag @thredUP and #ChooseUsed and thredUP will donate $1 to the Circular Fashion Fund. #ad

A post shared by Lena Dunham (@lenadunham) on

A portion of the profits made from the line will go to thredUP’s Circular Fashion Fund in support of sustainable designers and circular fashion models. Shop the looks below:

Old Navy Tank Top ($21.99)

Banana Republic Long Sleeve T-Shirt ($26.99)

Vince Long Sleeve T-Shirt ($31.99)

A Pea in the Pod Short Sleeve T-Shirt ($47.99)

Wasabi Mint Sleeveless Top ($24.99)

Forever 21 Short Sleeve T-Shirt ($12.99)

Banana Republic Tank Top ($29.99)

SheFinds receives commissions for purchases made through the links in this post.

Author:

Contributing Writer

Chloe Wilt is obsessed with all things entertainment, fashion and pop culture news. She is also super outdoorsy and loves seeking out the best restaurants in NYC. Before SheFinds, Chloe graduated from the University of Missouri School of Journalism where she studied magazine editing.

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