Fashion

Reformation’s First-Ever Intimates Line is Here & We Want Everything!

August 21, 2018 by Jessica Harrington
shefinds | Fashion

Calling all Reformation lovers, we have major news for you. Reformation just launched their first-ever intimates collection. If you thought you had trouble resisting the urge to shop the brand’s styles before, just you wait. The new intimates line is just as amazing as anyone would expect.

As the Los Angeles-based, eco-brand continues to grow in popularity everywhere, they’re expanding their range to new categories. First, they took on swimwear so it only makes sense that they take a stab at intimates, next.

On August 20, Reformation’s limited-edition intimates collection hit their online store for customers to shop. The line includes an array of bras, bralettes, and underwear. The pieces are all perfectly sexy, delicate, and feminine.

View this post on Instagram

Daisy is a postdoctoral research fellow in Beth Stevens’ lab at Boston Children’s Hospital and Harvard Medical School, focusing on neurodevelopment, cellular identity and the cell-to-cell interactions that contribute to neurodegenerative diseases. You know, just simple, basic stuff. – Reformation is a female-founded company with a leadership team consisting of 80% women, who are on a mission to make the world more sustainable. So for our new lingerie collection we wanted to highlight some like-minded women who we look up to. In today’s culture, our self worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot. #reflingerie

A post shared by Reformation (@reformation) on

It should come as no surprise–although it still bears noting–that the earth-friendly retailer crafted the styles out of sustainable fabrics like Lenzing Tencel, recycled lace, and eco mesh.

“In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,” said the brand in a press release. “While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.”

The Ref Lingerie line is available now at TheReformation.com in sizes ranging from S to L in bottoms and XS to L in bras. The affordable price point starts as just $12 for the Karen Thong and reaches $45 for the Costa bra.

With brands like J.Crew and Madewell leading the charge to get involved in the bra and underwear category this year, Reformation definitely has some competition on their hands (but we have no doubt they’re up for the challenge).

Shop The New Reformation Intimates Collection

Nikki Bra ($42)

Nadja Hotpant ($18)

Kass Bralette ($35)

Helena Thong ($15)

Costa Bra ($45)

SheFinds receives commissions for purchases made through the links in this post.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

This Is The World’s Most Flattering Bra For Every Bust Size

November 17, 2018 by Jessica Harrington
You have to check this out!

Celebrity

Heidi Klum Is A Total Knockout In This Super Tiny Gold Bikini!

November 16, 2018 by SheFinds Celebrity News

Fashion

Drop What You're Doing And Get Your Hands On This Cute $21 Sweater ASAP

November 16, 2018 by Jeanine Edwards
It's selling fast...

Celebrity

We Can’t Get Over How Sexy Jenna Dewan Looks In These Tiny Workout Clothes--See The Pics!

November 16, 2018 by SheFinds Celebrity News
She looks amazing, like always!

Fashion

This Dress Trend Seemed A Little Unexpected At First But It’s Going To Be Everywhere This Winter

November 16, 2018 by Jessica Harrington
It's perfect for the holidays!

Celebrity

Carrie Underwood’s Baby Bump Is SO Big—See The Pics!

November 15, 2018 by Emily Belfiore
Woah, baby!

Fashion

FYI, This Is How You Rock A Velvet Bodysuit

November 15, 2018 by Alisha Stacy

Fashion

This Ridiculous Coat Trend Is Totally Bizarre—But It’s Going To Be EVERYWHERE This Winter

November 15, 2018 by Emily Belfiore
We did not see this coming...

Fashion

I Finally Tried THINX Underwear--Here's What You Need To Know

Like most women, I've been curious about ...

Fashion

FYI, This Is How You Rock A Velvet Bodysuit

I know it doesn't seem possible, but somehow the ...

LOAD MORE
+
LOAD MORE POSTS