Fashion

Reformation’s First-Ever Intimates Line is Here & We Want Everything!

August 21, 2018 by Jessica Harrington
shefinds | Fashion

Calling all Reformation lovers, we have major news for you. Reformation just launched their first-ever intimates collection. If you thought you had trouble resisting the urge to shop the brand’s styles before, just you wait. The new intimates line is just as amazing as anyone would expect.

As the Los Angeles-based, eco-brand continues to grow in popularity everywhere, they’re expanding their range to new categories. First, they took on swimwear so it only makes sense that they take a stab at intimates, next.

On August 20, Reformation’s limited-edition intimates collection hit their online store for customers to shop. The line includes an array of bras, bralettes, and underwear. The pieces are all perfectly sexy, delicate, and feminine.

View this post on Instagram

Daisy is a postdoctoral research fellow in Beth Stevens’ lab at Boston Children’s Hospital and Harvard Medical School, focusing on neurodevelopment, cellular identity and the cell-to-cell interactions that contribute to neurodegenerative diseases. You know, just simple, basic stuff. – Reformation is a female-founded company with a leadership team consisting of 80% women, who are on a mission to make the world more sustainable. So for our new lingerie collection we wanted to highlight some like-minded women who we look up to. In today’s culture, our self worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot. #reflingerie

A post shared by Reformation (@reformation) on

It should come as no surprise–although it still bears noting–that the earth-friendly retailer crafted the styles out of sustainable fabrics like Lenzing Tencel, recycled lace, and eco mesh.

“In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,” said the brand in a press release. “While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.”

The Ref Lingerie line is available now at TheReformation.com in sizes ranging from S to L in bottoms and XS to L in bras. The affordable price point starts as just $12 for the Karen Thong and reaches $45 for the Costa bra.

With brands like J.Crew and Madewell leading the charge to get involved in the bra and underwear category this year, Reformation definitely has some competition on their hands (but we have no doubt they’re up for the challenge).

Shop The New Reformation Intimates Collection

Nikki Bra ($42)

Nadja Hotpant ($18)

Kass Bralette ($35)

Helena Thong ($15)

Costa Bra ($45)

SheFinds receives commissions for purchases made through the links in this post.

Author:

Fashion & Beauty Editorial Assistant

Jessica is an Editorial Assistant at Shefinds where she covers everything from the latest fashion trends to new beauty launches. As a fashion-obsessed beauty junkie, she prides herself on hoarding far too many pairs of shoes (if that’s even a thing) and skincare products. Jessica’s work has also appeared in The Zoe Report, AhaLife, JoyfullyMe, and Her Campus Media. You can reach her at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

This Super Flattering Sweater Dress Is On Sale At Nordstrom For 40% Off Right Now

Need a little something something to spice up your winter ...

Fashion

Every Woman Should Own This Super Comfortable Everyday Bra--It Comes In 31 Sizes!

Ready to hear something you almost never hear a woman ...

Fashion

I Finally Found The Perfect Leather Weekender Bag

Over the years, I've really mastered the art of ...

Fashion

Don't Forget To Pack These Five Items For Your Spring Break Getaway--They're All Under $30!

Counting down the days (minutes, hours) until your spring break ...

Fashion

Psst! We Found A Secret Stash Of TOMS Shoes On Sale For Super Cheap

I spend most days on the hunt for really good ...

Fashion

You *Need* This Sweater In Your Winter Wardrobe--It's The Best!

You know that commercial where Oprah declares her love for ...

LOAD MORE
+
LOAD MORE POSTS