Calling all Reformation lovers, we have major news for you. Reformation just launched their first-ever intimates collection. If you thought you had trouble resisting the urge to shop the brand’s styles before, just you wait. The new intimates line is just as amazing as anyone would expect.
As the Los Angeles-based, eco-brand continues to grow in popularity everywhere, they’re expanding their range to new categories. First, they took on swimwear so it only makes sense that they take a stab at intimates, next.
On August 20, Reformation’s limited-edition intimates collection hit their online store for customers to shop. The line includes an array of bras, bralettes, and underwear. The pieces are all perfectly sexy, delicate, and feminine.
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Daisy is a postdoctoral research fellow in Beth Stevens’ lab at Boston Children’s Hospital and Harvard Medical School, focusing on neurodevelopment, cellular identity and the cell-to-cell interactions that contribute to neurodegenerative diseases. You know, just simple, basic stuff. – Reformation is a female-founded company with a leadership team consisting of 80% women, who are on a mission to make the world more sustainable. So for our new lingerie collection we wanted to highlight some like-minded women who we look up to. In today’s culture, our self worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot. #reflingerie
It should come as no surprise–although it still bears noting–that the earth-friendly retailer crafted the styles out of sustainable fabrics like Lenzing Tencel, recycled lace, and eco mesh.
“In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,” said the brand in a press release. “While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.”
The Ref Lingerie line is available now at TheReformation.com in sizes ranging from S to L in bottoms and XS to L in bras. The affordable price point starts as just $12 for the Karen Thong and reaches $45 for the Costa bra.
With brands like J.Crew and Madewell leading the charge to get involved in the bra and underwear category this year, Reformation definitely has some competition on their hands (but we have no doubt they’re up for the challenge).
Shop The New Reformation Intimates Collection
Nikki Bra ($42)
Nadja Hotpant ($18)
Kass Bralette ($35)
Helena Thong ($15)
Costa Bra ($45)
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