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You don’t really hear of bras being so popular that they completely sell out. However, the brand Negative Underwear must really be on to something, because just that happened to their fan-favorite bra–10 times, in fact!
Since starting only four years ago in 2014, Negative Underwear has had to restock its famous Non-Wire Bra more than 10 times. Just last month, they restocked their Sieve Non-Wire Bra and the sales skyrocketed once again.
But what makes this bra so much better than other bras, you ask? That’s a fair question. According to customer and expert reviews, the Negative Underwear’s Non-Wire Bra is possibly THE most comfortable bra on the market. The honeycomb micro-mesh material is smooth, yet supportive–not to mention very flattering and chic. Silky grosgrain straps eliminate digging and cutting into your shoulders. The back-closing clasp sets this bra apart from other comfortable but less practical bandeaus.
“Forget what you heard about bralettes, this non-wire gives the girls great shape and surprising support,” says Negative Underwear’s website. Available in two colorways, black and nude, the Sieve Non-Wire Bra wears seamlessly under all of your favorite tops and dresses.
Wall Street Journal says, “In a world of push-ups and pink, Negative goes back to basics with a focus on essentials – no itchy lace, no pesky bows.”
Shop Negative Underwear
Negative Sieve Thong in Black ($28)
Negative Silky Non-Wire Bra in Black ($60)
Negative Sieve Brief in Black ($35)
