The 'Ugly' Hat Trend That’s Actually Really Chic

June 17, 2018 by Justine Schwartz
shefinds | Fashion

We take cool girl style tips wherever we can get them, so when Who What Wear fashion editor Kristen Nichols posted about the bizarre hat trend that was actually kind of chic (and totally practically) for summer, we were intrigued.

“This “ugly” trend is suddenly everywhere,” her headline read. “I can honestly say I never thought I would want to wear a visor again in my life,” her story continued.

Oh–but she did, because straw visors are BACK, baby. Say, what?!

Straw visors are something your grandma might wear at the retirement home–but it’s also something you’ll be seeing all over your feeds.

The unlikely trend has been seen everywhere from trendy hat makers like Eugenia Kim to style bloggers Aimee Song of Song of Style and Brittany Xavier of Thrifts & Threads.

“Went treasure hunting and suddenly felt compelled to buy a visor,” the editor captioned the pic. And now we feel compelled to buy one!

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Loungin ☀️ @lodgetorreypines

A post shared by Brittany Xavier (@brittanyxavier) on

We actually don’t hate the full SPF coverage, and now that we’ve seen it styled in such cool ways, we’re definitely on board.

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The whole lewk #LVCruise

A post shared by Aimee Song (@aimeesong) on

Shop now:

Anthropologie Ida Visor ($38)

HELEN KAMINSKI Classic Raffia Visor ($165)

Rag & Bone Packable Straw Visor ($150) 

BP Straw Visor ($20) 

Eugenia Kim Vicky Visor ($125)

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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