These Are The New February Launches You Need To Know Now!

February 6, 2020 by Justine Schwartz
shefinds | Fashion

February 2020 is major–and not just because it’s a Leap Year! There are so many exciting new launches happening now in the areas of sustainable and inclusive fashion.

Our editors are loving DVF’s new rental service, a new fashion line that carries 144 sizes (!), Good American and Hat Attack‘s new sustainability efforts, and so much more about this month. Here’s the cheat sheet for what’s happening now:

Good American Introduces Responsible Denim

Good American just dropped 35 new denim styles featuring sustainable components, including organic materials, recycled fibers, biodegradable packaging and environmentally safe washes in all of the superior fits the brand is known for, in sizes 00-24.


Shop now.

DVF Launches New Rental Service

Diane von Furstenberg has launched it's own rental subscription service with CaaStle, DVF Link. DVF Link will offer the brand's women's apparel four pieces at a time for a flat monthly fee of $159, with ulimited box swaps per month. The program also includes unlimited free shipping and returns, complimentary dry cleaning, and the option to purchase pieces at an exclusive discount rate.


Join now.

Huda Kattan Launches A Skincare Brand

Huda Kattan, the founder of wildly popular cosmetics brand Huda Beauty, has expanded into skincare with a new brand called Wishful. The brand's first product, the Yo Glow Enzyme Scrub, is an exfoliating face scrub infused with pineapple, papaya enzymes and BHAs and AHAs.


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GabiFresh x Swimsuits For All

Model and style blogger GabiFresh just dropped a new Cruise ’20 swimwear collection with Swimsuits For All. The campaign features model and activist Mama Cax, as well as Veronica Pome’e, the first Polynesian swimsuit model to pose in Sports Illustrated.


Shop now.

Laws of Motion Launches Two New Styles

Innovative womenswear brand Laws Of Motion just dropped two new styles, a timeless shift dress and the perfectly tailored jacket,  available in an incredible 144 sizes. In case you missed it, Laws of Motion combines data science from women with cutting edge technology and modern manufacturing to find perfect-fitting clothing for customers. In fact, they have a success rate of 95% of women on the first try. How it works: take a quick quiz, and the brand's algorithm maps your unique size and digitally cuts each garment onsite.


Take the quiz.

Hat Attack Launches Sustainable Collection

Influencer-favorite brand Hat Attack just dropped three new sustainable bags made with a natural material called Water Hyacinth. The woven bags are completely biodegradable and produced as a government initiative to promote sustainable livelihood in the rural areas of India.


Shop now. 

New Collection From LA Brand Greylin

The spring collection from celebrity-favorite brand Greylin is here! Stars like Vanessa Hudgens, Eva Longoria and Lucy Hale love the brand's easy-going vibe and relaxed silhouette.


Shop now.

MAC Loud and Clear

The cometic brand has launched a new capsule for spring that is all about neutrals. The range includes eight single Eye Shadows in sunbaked browns, creamy camels and apricots; five Lipglass shades in a spectrum from the sheerest of nudes to the deepest aubergine; five universally flattering Lipsticks and two limited-edition Extra Dimension Skinfinish compacts in shimmery pewter and burnished bronze. All of which prove that au naturel doesn’t have to mean low-key.


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Riley Versa Launches A Baby Bag

Handbag line Riley Versa just launched the mother of all multi-tasking baby bags: the “Oh Baby” Bag has endless interior and exterior pockets, wide handles for easy grabbing, spill-proof interior lining, and two color-coded removeable pouches. Oh, and 20% of the proceeds will go to the Children’s Defense Fund, a non-profit foundation dedicated to defending children in the U.S. living in poverty.


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New Serum From Goop

The brand's latest skincare solution is GOOPGLOW 20% Vitamin C + Hyaluronic Acid Serum, a two-part system that finally solves the issue of Vitamin C losing it's potency on the shelves. Did you know that many Vitamin C serums lose their potency before they even get in your hands? By adding the Vitamin C powder when you get the product, you're ensuring that it will be as effective as possible. Genius!


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SoulCycle x Curtis Kulig

Designed exclusively for SoulCycle, this limited-edition capsule combines Curtis Kulig’s iconic "Love Me" brand with SoulCycle’s signature leggings, sports bras, crop tops and sweats. You'll want everything--the hoodies are so cozy, and you can't go wrong with basic black Soul leggings.


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NEW Almay Lip Oil


The brand just dropped the Color & Care Lip Oil-In-Stick ($7.99), a mess-free, nourishing lip oil in solid form. The lightweight formula goes on smooth and creates a subtly, shiny finish. Lip goals!


Shop now.

New Strivectin Drops


Our editors are obsessed with the new arrivals that just dropped over at Strivectin: the antioxidant packed Cloudberry Moisture Plumping Cream Mask ($48), aka all your self care dreams come true; the detoxifying Supergreens Soother Cooling Gel Mask ($48); and the Peptight Tightening & Brightening Face Serum ($99) which is an upgrade of the brand's bestselling Tightening Face Serum.


Shop now.

Pretend & Play Cash Register Celebrates 25 Years

The iconic toy--the first true toy cash register--celebrates it's 25th anniversary this year, and has amazingly remained unchanged. It's no surprise that it's a top-rated product on Amazon. 


Shop now.

SheFinds receives commissions for purchases made through the links in this post.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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