Trader Joe’s Just Made The Most Shocking Announcement Ever–They Can’t Be Serious!
August 4, 2020 by Hannah Kerns
Trader Joe’s is at the center of controversy as a result of the company’s branding decisions.
The popular grocery chain offers a variety of ethnic food brands in stores, but the way the store labels these foods has led to some customers speaking out against the store. Specifically, people took issue with the way the company uses variations of “Trader Joe’s” to mark their ethnic foods; “Trader Ming’s” for Chinese food, “Trader José’s” for Mexican food, “Arabian Joe” for Middle Eastern food, “Trader Giotto’s” for Italian food, and “Trader Joe San” for Japanese food.
A Change.org petition, titled “Trader Joe’s: Remove Racist Packaging From Your Products,” drew attention to the issue, but the company’s reaction to the petition shocked customers.
Keep reading for all the details.