This Is The Most Unflattering Lipstick Color For Older Women, According To Makeup Artists

Avoid Black Or Deep Red Shades

The reason, she notes, comes down to basic principles of light. Dark shades—think deep burgundy, plum, or even black—absorb more light than brighter tones. As a result, Jackson explains, “on your lips, these lipstick shades actually make your lips appear thinner,” which can create the illusion of an older-looking face.

Instead of reaching for the darkest hues, experts suggest opting for softer, brighter, or warmer lip colors that add fullness and radiance. Shades like rose, peach, berry pink, and even a glossy nude can help reflect light, making the lips look plumper and the complexion more youthful overall.

The bottom line

While dark lipstick may feel chic and edgy, it’s often not the most flattering choice for older women. If your goal is to highlight your natural beauty and achieve a fresher, more vibrant look, lighter lipstick shades are the way to go.