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Urban Outfitters has teamed up with British lifestyle brand Laura Ashley on a capsule collection of floral print-everything for spring.
Laura Ashley x Urban Outfitters hit stores on April 1, and features the UK brand’s signature Victorian-inspired floral prints on everything from headbands to swimwear, as well as a very-first home collection for the two.
The line is the second collaboration for the two brands. The first, which dropped in July 2018, sold out immediately–likely because of the cult following for Laura Ashley, which was founded in 1953 and celebrated it’s 65th anniversary last year. The label enjoyed peak sales in the 1990s, when Princess Diana was among its high-profile fans.
The follow-up collection at UO for spring/summer features details such as ruffles, puff sleeves and prairie silhouettes that pay homage to the legacy label’s roots, but with a modern twist for the modern millennial shopper (the prairie dress is a mini, the swimsuit features cut-outs).
The 26-piece collection also features scrunchies, scarfs, a handbag, matching sets and more, priced $44 to $129. Shop now:
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Laura Ashley UO Exclusive Padded Headband ($12)
Laura Ashley UO Exclusive Maisy Mock Neck Mini Dress ($89)
Laura Ashley UO Exclusive Romance Toile Sheet Set ($99)
Laura Ashley UO Exclusive Mixed Print Cutout One-Piece Swimsuit ($79)
Laura Ashley UO Exclusive Emma Floral Underwire Bra Top ($35)
Laura Ashley UO Exclusive Penelope Cherub Babydoll Dress ($79)
