According to The New York Times, the application form crashed “almost immediately” and Draper James received just under one million applications, which was about seven times the total number of dresses the company sold in 2019.
In an interview with The Times, Draper James senior vice president for brand marketing and creative Marissa Cocoley said that the company didn’t anticipate the response they received and that it was “way more volume than the company had ever seen.”
Although the company had the best intentions to celebrate teachers, educators everywhere were left disappointed when they didn’t get their free dress.
Hopefully teachers had their chance to snag a dress at a discounted rate during Draper James’ Spring Friends & Family Event where they are offering 25 percent off sitewide on new arrivals and sale styles, which comes just before Teacher Appreciation Day on May 5.
What do you think of Reese Witherspoon's Draper James giveaway? Let us know your thoughts in the comments below!